If you’re about to embark on a direct mail campaign it can be tempting to think big and mail a large sized list in one big hit to try and generate instant and impressive results. But there is much to be said for approaching direct mail in a smaller scale and more targeted fashion.
All data purchased from New B2B is now licensed for multiple use at no extra cost so you can contact each month’s list of new business leads as often as you like.
Selectabase offer a range of free tools which are useful for helping marketing agencies and consultants to research markets and identify opportunities on behalf of their clients. This can be for direct marketing and direct mail campaigns but also for general market research.
Late September is a good to time to launch a targeted direct marketing to both business and consumer markets.
Like it or loathe it, social media is here to stay and is having an ever increasing impact on society and can also have an impact upon how you conduct your direct marketing campaigns.
New users of Prospect Download online mailing list service from Selectabase are being offered free trials of business or consumer marketing data. Anyone creating a new online account will now receive 50 free credits to try out the Prospect Download service. The list credits can be used to source and download some sample data from the business or consumer databases, to use in a sample direct marketing campaign.
According to the latest search trends from Google, interest in Direct Mail has grown to it’s highest level in 2011.
Selectabase have responded to customer demand by launching a new direct mail fulfilment service called Create and Post. The service aims to offer a low cost and simple way to send mailing letters to Selectabase databases or any other mailing lists.
Sometimes the sourcing of a mailing list, deciding what to send and arranging fulfillment can all distract you from what offer you are actually going to include in the mailing.
In many business sectors things can quiet down during the summer period, making it the ideal time to carry out data cleansing on your marketing lists.
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