Welcome to the March Prospect Download round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month’s data we identified the following…..

March 2012

This month we updated and fully restored Prospect Download Business & Consumer from Selectabase. This means that you could now have access to 2,639,728 businesses UK wide and 36,861,345 consumers UK wide!!

Why use Prospect Download Business?

Use Prospect Download 24 hours a day, 7 days a week to buy and download business-to-business mailing lists. Register online now and receive 50 free list credits in your account ready for you to download sample data. Read more »

If you are taking some time over the Christmas holidays to plan your 2011 marketing campaigns, then Selectabase offer a range of free tools to help you.

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Succesful direct mail campaigns share several common elements but the most important part of getting the best results from direct mail is testing.

Discover more about the benefits with our free guide to testing in direct mail.

When planning your direct marketing campaign, make sure you identify all the resources you will need to make it happen.

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A recent research study reports that marketing professionals still aren’t measuring the right outcomes to be able to decide if their marketing campaigns are truly effective or not.

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Whatever you decide as the goal for your campaign, you need to turn your aspiration into language your market will understand and respond to.

• Research or analyse your existing customers to try and identify what made them buy, or what common features they share.
• Make a list of the features of your offering, and turn each one into a benefit that will appeal to the target audience.
• Look at your competitors, sign up to their databases and see what they mail to you.
• Avoid negative language in your mailing. Use key buzz phrases, but don’t overuse them.

Carried out in isolation, marketing activities just don’t have the same impact with the target audience. Here are some examples of how you could use direct mail alongside, before or after other marketing communication activities to acheive a greater effect…
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