In many business sectors things can quiet down during the summer period, making it the ideal time to carry out data cleansing on your marketing lists.
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Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.

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A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.

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Pareto’s Law states that an incredible 80% of your business will come from just 20% of your customers. These figures may sound extreme, but analyse your customer database for yourself and you may be surprised by the results.

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This free marketing advice article from Selectabase explains how to go about creating customer loyalty.

Read the free article to creating customer loyalty here.

Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.

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Imagine your business has just won it’s industry equivalent of the Oscars. Who will you remember to thank in your acceptance speech? Your staff, suppliers, accountant or bank manager even? How about remembering a small thank you for the most important people of all – your customers.

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Despite sounding like a bowl of alphabet soup, opportunities often exist to integrate DM (Direct Marketing) with eCRM (electronic Customer Relationship Management), to help e-commerce website owners extract more value from their exising customer relationships and extend their lifetime value.

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Are you sure when you should be using direct mail, or how to achieve the best results from it? Here’s some examples of when direct mail can really help drive business growth…
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