The latest figures for UK consumers and business which have chosen not to receive unsolicited mailing or phone calls highlight the need for businesses to screen and clean their data on a regular basis.
Following our recent post about the danger’s of buying dodgy data – those cheap lists from unknown sources that seem too good to be true – we thought it would be a good time to remind you of your obligations in maintaining the quality and accuracy of your data.
Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.
The first quarter of the year can often see a flurry of new marketing activity. But if you’ve recently dusted off your marketing database for a new campaign make sure you’ve done the required list cleaning first.
The Telephone Preference Service, or TPS, affects every UK business which uses the telephone. It doesn’t matter if you sell to the public or to businesses, the TPS still matters, so it’s worth reading our reminder of how the TPS works and it’s implications for your business.
The numbers of both UK home and business phone numbers registered with the Telephone Preference Service, or TPS, has reached a new high. Nearly 18 million UK addresses have now registered a home telephone number with the TPS, and almost 2 million businesses are registered with the CTPS, the business version of the register. Read more »
Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…
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