In many business sectors things can quiet down during the summer period, making it the ideal time to carry out data cleansing on your marketing lists.
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Following our recent post about the danger’s of buying dodgy data – those cheap lists from unknown sources that seem too good to be true – we thought it would be a good time to remind you of your obligations in maintaining the quality and accuracy of your data.

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The Data Protection Act is an important piece of UK legislation which affects any business which holds personal data internally about customers, staff, suppliers and even potential customers.

Find out more about the Act and your potential responsibilities under it with our free guide to the Data Protection Act.

The Data Protection Act gives individuals in the UK the right to know what information is held about them, and sets out rules to make sure that this data is handled properly by organisations holding the information.
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Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…
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If an organisation holds Personal Data, it should register as a Data Controller. The definition of Personal Data includes information held electronically or in a traditional paper based filing system. Examples include:
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