Welcome to the March Prospect Download round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month’s data we identified the following…..

March 2012

This month we updated and fully restored Prospect Download Business & Consumer from Selectabase. This means that you could now have access to 2,639,728 businesses UK wide and 36,861,345 consumers UK wide!!

Why use Prospect Download Business?

Use Prospect Download 24 hours a day, 7 days a week to buy and download business-to-business mailing lists. Register online now and receive 50 free list credits in your account ready for you to download sample data. Read more »

Welcome to the March Birthday Mailings round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month’s data we identified the following…..

March 2012

This month Birthday Mailings from Selectabase identified 142,941 individuals who are celebrating a milestone birthday in March 2012. These individuals may be turning 21, 25, 30, 40, 50, 60 or 65. The most popular birthday milestone was 21, with 23,779 individuals turning 21 in March 2012.

Why should businesses contact consumers on their birthday?

In the course of promoting our Birthday Mailings marketing leads, we are often asked why businesses should target their marketing to consumers on their birthday? The answer is that celebrating a birthday can trigger a range of opportunities for many different types of business – even when times are tough economically. So here we examine the science behind a birthday celebration.

There’s one time of year when consumers still spend money (no matter how tough the economy) and that’s when a birthday is celebrated. Businesses could well benefit from tapping into this extra spend.

Broadly speaking birthday spending falls into two different categories; self purchase and gift purchase… Read more »

Are PPC programs like Google Adwords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing?

Read more »

A recent blog post at DM News has predicted that marketing will become more measured and cautious over the use of shiny new technologies in marketing campaigns this year.

Read more »

In what will inevitably be seen as a contraversial move in marketing circles, the autohr of a recent report has declared that “all marketing will become direct marketing” in the future.

Read more »

Direct marketing is one of the most responsive and cost effective marketing tools there is.  But despite this there are still various misconceptions about how easy to use and successful direct marketing can be.

We address some of these criticisms, and give you the facts about using direct marketing….

Read more »

Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.

Read more »

A range of free planning tools has been made available online to help target direct marketing campaigns geographically by postcode.

Read more »

You may have heard the joke where one person asks the other ‘what’s the secret of great comedy?’ Before the other person can finish replying, the questioner blurts out the answer;

‘timing‘.

Whilst reading a post on another blog about the golden rules of direct marketing, it occurred to us that timing should be included in this list, along with all the other usual suspects like getting the readers attention, adding a PS, split testing, follow ups and so on.

Read more »