Following our recent post about the danger’s of buying dodgy data – those cheap lists from unknown sources that seem too good to be true – we thought it would be a good time to remind you of your obligations in maintaining the quality and accuracy of your data.

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The Direct Marketing industry is continuing to make efforts to improve its  environmental track record through more efficient operations, accurate data targeting and use of recycled materials.

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If you use direct mail, you can reduce the environmental impact of your mailings and make them greener, by following some of these tips:
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