Aug
11
2011
Direct Mail as part of a Multichannel Marketing Strategy
How does direct mail fit into a multichannel approach to marketing?
Posts tagged: hybrid mail
Apr
21
2011
The Importance of Mailing your Website Enquiries and Customers
Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?
Mar
28
2011
What can PPC learn from direct marketing?
Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?
Mar
21
2011
Direct Mail Making Efforts to Meet Environmental Concerns
The Direct Marketing industry is continuing to make efforts to improve its environmental track record through more efficient operations, accurate data targeting and use of recycled materials.
Mar
11
2011
The Benefits of Hybrid Mail for Direct Marketing
One of the fastest growing areas of direct mail fulfillment and delivery is that of Hybrid Mail. This new technique allows senders to mail personalised mailers more efficiently and offers a number of benefits for small businesses..
