Oct
27
2010
Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.
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Tags: digital, Direct Marketing, Email Marketing, engagement, magazines, mailing formats, newsletters, online
Filed in Campaign Planning, Direct Mail, Email Marketing, Marketing Advice, Measurement and Analytics | Editor | Comments (2)
Oct
11
2010
It seems that trends come and go in marketing just as they do in fashion led industries.
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Tags: above the line, analytics, business lists, consumer lists, Digital Marketing, Direct Mail, online
Filed in B2B, B2C, Direct Mail, Marketing Advice, Measurement and Analytics, Prospect Download | Editor | Comments (0)
Oct
04
2010
News that John Lewis is to launch a new mail order catalogue has supported the view that the good old fashioned catalogue still has some life in it yet.
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