A recent blog post at DM News has predicted that marketing will become more measured and cautious over the use of shiny new technologies in marketing campaigns this year.
Direct marketing is one of the most responsive and cost effective marketing tools there is. But despite this there are still various misconceptions about how easy to use and successful direct marketing can be.
We address some of these criticisms, and give you the facts about using direct marketing….
Direct marketing is an individually targeted marketing tool, so make the most of the opportunity it provides to talk one to one.
You may have heard the joke where one person asks the other ‘what’s the secret of great comedy?’ Before the other person can finish replying, the questioner blurts out the answer;
‘timing‘.
Whilst reading a post on another blog about the golden rules of direct marketing, it occurred to us that timing should be included in this list, along with all the other usual suspects like getting the readers attention, adding a PS, split testing, follow ups and so on.
