In his recent book ‘Adapt’ the economist Tim Harford suggests that solutions to complex issues can only be identified if you are willing to risk failure.

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If you’re planning a mailshot or direct mail campaign, just what should you actually send – a brochure, letter or  postcard? Read our tips on how to decide what type of mailing to send.

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Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?

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Succesful direct mail campaigns share several common elements but the most important part of getting the best results from direct mail is testing.

Discover more about the benefits with our free guide to testing in direct mail.