Letter Writing Tutorial Tool

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step 4 - bullet point it

At this point bullet points are good to use to reiterate the points you have made and allow the casual skim reader to pick up the points you want.

good:

Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL

One day special offer on all barbecues and garden furniture this Saturday.

Dear Mr Smith,

Are you looking forward to lazy summer evenings lounging on a recliner with a glass of wine and delicious barbecue fragrantly cooking by your side? We have some great offers on barbecues and garden furniture at our store in Brickside this Saturday.

For example our best selling Kettle barbecue is reduced to just £49.99 saving £35 whilst our garden furniture is reduced by up to 25% for this Saturday only.

  • One day sale Saturday 29th May
  • Up to 25% off garden furniture
  • Major reductions on Barbeques
  • Great range
  • Free Parking
  • 5 mins from jct 3 M25

We have reiterated the points and emphasised the key points plus added in some details on directions and parking.

bad:

Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL

We are delighted to offer all our customers new and old some very special offers on our fantastic barbecues including our range of gas barbecues and garden furniture.

Dear Mr Smith,

Our range of gas powered and charcoal barbecues and garden furniture are on offer at our shop where you can see them displayed. We have kettle barbeques, Australian griddles and Hibachis and a range of tongs to go with the same and chairs.

Come and see us our happy trained staff will be glad to see you and show you round the barbeques and garden furniture where you can choose what you like and take them home with you.

We are easy to find just 5 mins from the M25 and you can park easily, we will have some great offers you really should come down and have a look.

This does not use bullet points, whilst it is providing similar information it is not as clear.

now you have a go:

Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL

Dear Mr Smith,