Letter Writing Tutorial Tool
- Step 1 Hook Your Reader
- Step 2 Paint a Picture
- Step 3 Time To Tease
- Step 4 Bullet Point It
- Step 5 Add Call to Action
- Step 6 Don't Forget To P.S.
- Step 7 Final Review
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step 5 - add call to action
OK we have hooked and engaged the reader and reiterated the relevant points, we are now ready to summarise and provide a call to action.
good:
Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL
One day special offer on all barbecues and garden furniture this Saturday.
Dear Mr Smith,
Are you looking forward to lazy summer evenings lounging on a recliner with a glass of wine and delicious barbecue fragrantly cooking by your side? We have some great offers on barbecues and garden furniture at our store in Brickside this Saturday.
For example our best selling Kettle barbecue is reduced to just £49.99 saving £35 whilst our garden furniture is reduced by up to 25% for this Saturday only.
- One day sale Saturday 29th May
- Up to 25% off garden furniture
- Major reductions on Barbeques
- Great range
- Free Parking
- 5 mins from jct 3 M25
Our previous one day sales have always proved very popular if you are looking to upgrade your barbecue or garden furniture make sure you come to Brickside, 5 mins from junction 3 M25, we look forward to seeing you.
A call to action tells the reader clearly what you want them to do or how to make a purchase. Surprisingly often this key step is overlooked.
bad:
Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL
We are delighted to offer all our customers new and old some very special offers on our fantastic barbecues including our range of gas barbecues and garden furniture.
Dear Mr Smith,
Our range of gas powered and charcoal barbecues and garden furniture are on offer at our shop where you can see them displayed. We have kettle barbeques, Australian griddles and Hibachis and a range of tongs to go with the same and chairs.
Come and see us our happy trained staff will be glad to see you and show you round the barbeques and garden furniture where you can choose what you like and take them home with you.
We are easy to find just 5 mins from the M25 and you can park easily, we will have some great offers you really should come down and have a look.
Our barbecues and garden furniture are manufactured in the UK and carry a full 12 month guarantee, if you are not truly delighted simply return it, all part of the service.
Good points but the letter should be summarising now rather than selling more benefits.
now you have a go:
Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL
Dear Mr Smith,