Get Your Sales Motoring with the Automotive List

Get your motor running, head out on the highway… and get lots of new sales from the automotive market with the B2C Automotive Database from Selectabase.

 

The B2C Automotive Database lets you build a direct marketing list based completely on car ownership criteria.

 

This unique list lets you select data from the majority of UK households based on car ownership, brand, body style, car age, sports, luxury, MPV, and many more possible selections.

This makes the B2C Automotive Database the ideal vehicle, if you pardon the pun, for automotive marketing and targeting car owners based on their current age or type of vehicle. You can target owners of similar types or makes, identify consumers likely to need a certain class of vehicle such as a family car, or help affluent consumers scale up to the next class of car.

 

The B2C Automotive Database isn’t just ideal for automotive marketing, but also for financial services and a host of other lifestyle products or services. Car accessories, insurance, travel and leisure are all industries which benefit from the B2C Automotive List.

 

The B2C Automotive Database has been built by combining Electoral Roll data, name and address level data from lifestyle survey information, directors at home data, shareholder data and significant data contributions from partner organisations.

 

The database therefore contains the majority of the nation’s households - approximately 34 million addresses, and all data is fully compliant. It’s also completely rebuilt every month with fresh updated data.

 

As just a sample of possible selection criteria, you can segment your list by Car Ownership, Two Wheeled Vehicle Ownership or Commercial Vehicle Ownership, and make defined selections including Brand Origin, Body Style, Car Age, Car Segment, New/Used, Small, Basic, Lower Medium, Upper Medium, Sports, Luxury, Executive, MPV and many more.

 

All contacts are regularly cleansed against suppression files to account for gone-aways, deceased and MPS. Telephone numbers can be appended and are screened for TPS records on the day of order.

 

Get your next marketing campaign on the right road, and rent data from B2C Automotive List – call the Selectabase team now on 01304 382211 for a free count.

How Can Direct Mail Grow Your Business?

Direct mail is a widely used marketing tool, but all too often businesses aren’t sure exactly when they should be using it, or how to achieve the best results.

 

Here’s when direct mail can really help drive business growth:-

 

Gaining New Customers

New business development and customer acquisition all mean the same thing – gaining new customers for your business. And direct mail has an important role to play. Working from a profile based on your existing customers you can use direct mail to target more of the same. Or use direct mail to reach new types of customers in new areas, or launch new products or services.

 

Selling More to Existing Customers
If you take into account the acquisition cost of gaining a new customer, it may be that you only start to turn a profit when the customer repeat orders for a second or third time. Therefore use direct mail to contact existing customers and sell them product replenishments, upsell to larger purchases, try new products, or get repeat purchases.

 

Keeping Existing Customers for Longer
Direct mail doesn’t always have to generate a sale. It can also be used to speak with your existing customers more often and build a closer relationship with them. They’ll be less likely to defect to the competition, and more likely to become an advocate for your brand. Direct mail campaigns of this type often use newsletters, vouchers or third party offers to add value.

 

Cutting Out the Middle Man
If you are in a market where you’re reliant on a middleman or intermediary, then direct mail can often be used to target the end user directly. Because it is aimed at the individual, mailings can be sent straight to the people you want. And because direct mail is low profile, it’s less likely to be seen by your distributors or competitors.

 

To summarise, the best time to use direct mail for your business is when you need to achieve measurable results and you know exactly who it is you need to speak to. If you need help and advice in using your direct mail, call the team at Selectabase now on 01304 382211.

 

 
Free Data Audits from 1 Check Data Cleansing

1 Check data Cleansing can offer a detailed health check of your data and lists, completely free of charge, against these key suppression files:

Telephone Preference Service (TPS and CTPS) - Business & Consumer Data.

Have your list checked against the 14 million subscribers who object to receiving unsolicited sales or marketing telephone calls, and avoid a fine of up to £5,000.

 

Mailing Preference Service (MPS) - Business & Consumer Data

Over 1 million people have registered with the MPS. 1 Check Data Cleansing provides the lowest possible price for MPS screening.

 

Gone Away Suppression – Consumer Data

Using the Universal Suppression Service (USS) and National Change of Address (NCOA) from the Royal Mail gone-aways in your list can be identified and a forwarding address provided.

 

Gone-Away Suppression – Business Data
Where companies have moved or shut down, 1 Check Data Cleansing can help to identify these records on your database, and identify individuals who have left companies.

 

Bereavement Suppression – Consumer Data

Removing deceased individuals from your list avoids the risk of causing emotional distress. 1 Check Data Cleansing’s bereavement processing uses the recognised deceased files in the marketplace including Mortality Suppressions from Experian Suppression File (ESF), Mortascreen Plus, and Registry Deceased Trust.

 

Telephone Number Verification and Appending – Business & Consumer Data
Verify or append a telephone number to a business or an individual’s address, compensating for missing, mis-keyed or out of date records.

 

Postcode Address File (PAF) Processing – Business & Consumer Data

The 27 million addresses held on the Postcode Address File (PAF) are constantly changing. 1 Check Data Cleansing can check your postcodes against the latest PAF.

 

Fax Preference Service (FPS) Processing – Business Data

It’s a legal requirement for all Fax Mailings to be pre-screened against the FPS file. Infringement of this law could result in fines and further legal action.

 

Duplicate Detection – Consumer Data

70% of consumers state that getting duplicate mail annoys them intensely. 1 Check Data Cleansing significantly lowers the likelihood of the same message being to the same individual more than once.

 

Population Profiling – Consumer Data

It’s now possible to describe the characteristics of each and every one of your customers through enrichment with data such as Mosaic, Financial Strategy Segments, Surname Origin, Family Lifestage and Household Income.

 

Business Profiling – Business Data
Add additional data fields to your records including trading and legal status, employees, turnover, year of incorporation, and SIC code.

 

Call Selectabase now on 01304 382211 for your free 1 Check Data Cleansing Audit.

 

Choose the Choicest Consumer Prospects

The Choice Prospects consumer database from Selectabase lets you find potential customers based on almost any type of lifestyle, interest or situation.

 

So if you need to target middle aged pet owners from Sheffield – no problem, Choice Prospects can find them for you!

 

This is because Choice Prospects data is drawn from the results of national lifestyle surveys. Because of the unique way the list is compiled, you get to choose prospects based on a far wider range of lifestyle related criteria than normal.

 

For example, here are just some of huge range of different selections you can make with the Choice Prospects list:

 

 

And because the consumers on the Choice Prospects list have actually completed the surveys themselves, you know that your segmentations will deliver reliably accurate and well targeted data selections.

 

Plus with over four million UK consumers on the list, you’ll get the right balance between accurate targeting, and a decent quantity of prospects to generate sufficient responses. In fact data obtained from survey results is often shown to deliver higher response rates than lists drawn from other sources.

 

The types of selection available mean that Choice Prospects lends itself very well to home, lifestyle and financial consumer direct marketing campaigns. For example insurance providers can target potential customers approaching renewal times.

Charities can target consumers with shared concerns for fundraising campaigns. Mail order or e-commerce businesses can promote their new product ranges to consumers already proven to buy similar products online or by mail order.

 

With this unique level of lifestyle targeting available, and proven responsiveness, Choice Prospects data can help you achieve the highest possible response rates from your next direct marketing campaign.

 

For more information about Choice Prospects call the Selectabase B2C team now on 01304 382211 or visit www.selectabase.co.uk/ppc/choice-prospects-consumer-list.aspx.