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Pots and potions have been trading for some years now supplying bath and body care products to gift shops and perfumeries. In common with all business, the company depends on sales to new companies to expand. But how do you persuade a company to stock your products when their shelves are already filled with your competitors’ products. The answer is to be in the right place at the right time.

An advertisement seen in Gift Focus magazine provided the key. Startupsplus supply contact lists of new business starting up anywhere in the UK. If we can contact these companies before our competitors, we can fill the shelves first.

We received our first list of contacts from Startupsplus in early August. By the beginning of September, we had received orders for over £800 worth of products. We pay £36 a month for the list, so a return of £800 is a good investment, and this does not include the value of the repeat sales. And now we have our September list to work with.

The three easy steps are as follows:

1. Call the contact first. This is our idea, not Startupsplus’s. We want to check that the contact is in the right line of business. And if they are expecting our sales letter they will probably read it.

2. Sent the sales letter (based on a template provided by Startupsplus). Include company literature with the mail shot.

3. Give them a call a few days later and ask for the order.

It seems to work, and I have recommended Startupsplus to a friend who runs a website design business. I am sure it will work for him too.

Thank you Startupsplus”

Mr Malcolm Kinross, Pots & Potions Ltd

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