Your Virtual Sales Manager
OK, I am a virtual sales manager, but I am based on years of real sales experience.
After a number of successful years in sales working on both product and service sales propositions, my main objective now is to help other sales professionals improve their results.
I’m really keen on using direct marketing techniques to deliver measurable success on campaigns. Direct marketing is one of the few marketing communications disciplines where specific return on investment can be measured against a clear goal.

Selectabase are one of many list providers on the market. What makes them different?
Selectabase are wholly focused on the provision of quality direct marketing data. Data that is clean and screened against both MPS and TPS. I haven’t experienced a company so focused on the quality of their data universe before.
What do they offer?
Selectabase offer both business and consumer lists. The data is also available to select and purchase online through the easy to use Prospect Download System. To make a selection visit Prospect Download Business or Prospect Download Consumer depending on who you are looking to market to. There are also a good number of list management tools available, 1check for telephone preference service checking, Easycheck for desktop data checking and Clean my List comprehensive data cleansing.
Anything else?
Of course! Selectabase cater for all user requirements. For segmented marketing to particular prospects there are packaged solutions. With these, marketers can target particular businesses and demography. For example, Startupsplus allows you to target new start up businesses. Marketers can also target consumers that have Recentlymoved and new Birthdays. This opens up a great deal of flexibility for different campaigns and better segmentation for a measurable return on investment. The straight list bundles provided by Selectabase also offer better segmentation, for example the targeting of the grey market with Silver Prospects or high growth companies through Prospa. Or build a list using your own unique criteria. You could say Selectabase have ‘all bases covered’.
What are the list sources?
Selectabase use a wide range of reference sources for data, including Companies House, telephone number data, the commercially available Electoral Roll, lifestyle data, directors at home, shareholder data, significant data contributions from partner organisations where individuals have not opted out of third party marketing activity, and business directories. The entire data universe stands at approximately 34 million consumers and over 2 million businesses.
How do Selectabase make it easier for marketers?
Selectabase are committed to making the whole process of buying data easier for customers. They understand marketers need data almost immediately and have built an online download system that is eCommerce enabled. Purchasers can now select, refine, purchase and download their selections all online. In addition, a professional support team is available to manage the process with the customer over the phone as required.
Is there any further support?
Selectabase have repositioned their website to act as a full marketing resource to anyone involved in the business of acquiring customers. A marketing hub will deliver great informative content on direct marketing, sales strategy and marketing communications. This, along with powerful free tools such as postcode mapping and a great letter writing tool, show that the Selectabase site is one to return to time and again.
Thanks for the information Terry
Make sure you read our specialist section on Direct Marketing
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