Selectabase Charity Donations
Every year Selectabase make a generous donation to charity.
This year our chosen charitable organisations are:
Enable Me Project Ltd http://enablemeproject.org.uk/
Diverse Abilities https://diverseabilities.org.uk/
Entertainment Workshops (education programme for young people) http://www.entertainmentworkshops.co.uk/
Dorset Blind Association http://dorsetblind.org.uk/
Take a look at the wonderful work they do – and if you have some spare pennies perhaps send them a donation 😀
Should I Register (notify) under the Data Protection Act?
The Data Protection Act 1998 requires every data controller (e.g organisation, sole trader) who is processing personal information to register with the ICO, unless they are exempt. More than 400,000 organisations are currently registered.
Under the Data Protection Act individuals and organisations that process personal information need to register with the Information Commissioner’s Office (ICO), unless they are exempt.
If you are unsure if you need to register you can take a quick self assessment via the following link https://ico.org.uk/for-organisations/register/self-assessment/
Preparing a Direct Marketing Creative Design Brief
Use the tips below to prepare a through and accurate direct marketing creative design brief (or any other form of design brief for that matter). A good brief can help focus the efforts of designers into the right areas for your business, to save everyone wasting valuable time and money.
Aims and Objectives What is the overall aim of the project? What specific objectives do you want the designed material to achieve? Does it have to communicate particular information, gain responses of some kind, or be used to fulfil enquiries?
Audience Who is the potential audience and what do you know about them? A designer will need to know who they are designing for, their tastes, attitudes and views. If this information is not available you may need to consider carrying out some research amongst current and potential customers.
Competition Who are the main competitors and what are their activities? Try and obtain copies of their designed material, or list their websites as a source of more background information.
Format Do you have any specific requirements for the format of the project? What content will need to be included in the item? This information may help dictate the format.
Style Is there a particular style or theme that you would like to see followed? To help describe this theme you may like to list some keywords which sum up the core values of your brand such as; “new, technological, traditional, quality, modern, creative, trustworthy, reliable, luxury, everyday, value.”
Quantity If you are producing a mailer or brochure how many copies will you require. This may have an impact upon the production methods used or what may be possible in the design.
Copy What copy will there be and how will it be supplied? For example will text be provided as continuous prose or as a series of bullet points? Will you write this copy yourself and supply it electronically or do you need it professionally written by a copywriter? Is there any specific technical or legal information which must always be featured?
Images Do you have existing photography to use and what format is it in? Do you need new images and if so do they need to be shot or could they be sourced from photographic libraries, or your suppliers?
Budget What is your budget for the project? Whilst you may feel uncomfortable about divulging this information, remember that your project will need to managed as a partnership between you and your supplier. Prior knowledge of budgets can prevent designers wasting valuable time and resources in exploring ideas which may not be viable for financial reasons, or broaden their perspectives in creating an effective solution for your needs.
Timings What are your timings for the project and are there are any individual deadlines? You may need to allow time for research, concept work, presenting visuals internally, checking proofs and of course production.
Contacts Who will be responsible for the project within your organisation? It often makes sense to appoint a single point of contact to help ensure rapid and effective communication between agency and client.
If you need help – give the team a call on 01304 383838.
What is data cleansing and why do you need it?
Data is one of the most valuable assets a business has. Customer records and potential leads are crucial for marketing reach and to keep your business in the minds of everyone who needs to know about you, your products and your services.
It’s no surprise that data changes rapidly. Names, addresses, phone numbers and emails are changed by millions of people and businesses every year. It’s pretty obvious that data needs to be kept up to date for it to retain its true value to your business.
What is data cleansing?
Data cleansing, sometimes referred to as data scrubbing, is the process of editing, deleting and updating information in a database. Broadly speaking, special data cleansing tools and software are able to identify, and in some cases correct, out-of-date, incomplete, incorrect, or duplicated data.
Data cleansing can include data enhancement, email verification and landline verification. Data enhancement cleans your data by getting the correct data format (telephone and postal address) and also by cross checking your data against various suppression databases.
If your business relies on telemarketing for contacting and keeping in touch with clients on the phone, then you’ll know how important it is to have the correct telephone numbers in your database. Data cleansing will be able to check numbers are in service, or if lines are out of order, as well as identify numbers not recognised, and those not accepting incoming calls. Landline verification can ‘sniff test’ the status of landline numbers without actually calling the number.
Email addresses can also be checked in a number of ways during the data cleansing process. The format of emails can be checked to ensure they are recorded in the correct syntax. Configuration can be tested to flag up any email addresses where the domain hasn’t been set up to receive emails. An SMTP check tests the email address and email server for any issues and also checks if the emails actually exist.
Why you need data cleansing?
There are many good reasons why data cleansing is important for your business. Data is constantly decaying. Keeping records up to date is vital to maintaining positive relationships with customers and prospects. Here are some of the reasons why data cleansing should be an active part of your data quality strategy.
• With out-of-date data you’ll waste money contacting people who aren’t there. Clean data will save you time and reduce your costs.
• Your response rates will be affected by mail not getting to the right people. Cut out dead data and you’ll get the same return sending out less mail.
• Duplicates and incorrect details make your business look inefficient and careless. Keep on top of your data to protect your brand and maintain good customer relationships.
• Wasteful mailings aren’t good for the environment. Let your customers know that you care by keeping your data clean.
• With clean data you can refine and enhance the information you have to connect more effectively with your customers and improve organisation efficiency.
• With a clean database you will be able to easily identify unresponsive or inactive customers.
• Freshly cleaned data is the perfect platform to identify repeat customers and create new marketing campaigns.
• Clean data is important for accuracy and GDPR compliance.
The misconceptions of data lists
There are a number of misconceptions and myths regarding data lists that we want to clear up. Data lists can be hugely valuable tools for businesses of all sizes whether you are provide B2B or B2C services and products. Here are the myths about them, and the truth behind them.
Myth: Buying data lists is illegal
There is certainly nothing illegal about buying data lists for emails, phone numbers or addresses across the UK. Acquiring these kinds of data can provide you with the opportunity to carry out a range of forms of marketing towards targeted potential clients. However, it is important that you buy your data from legitimate sources and understand how the data can be used. Sending unsolicited emails for direct marketing purposes to businesses is completely legal, but doing so to private individuals who have not consented to receive the email may be unlawful.
Myth: Purchased lists have bad quality data
If you buy your data lists from a reputable supplier, then you will receive high quality data. At Selectabase, our data is updated on a regular basis and we collect our data from a variety of sources to ensure that you only ever receive the freshest and most accurate information on businesses and consumers.
Myth: Database marketing is too complicated for my business
Sometimes when people hear terms like ‘database marketing’, the worry that it sounds like something that is too complicated for them and the way that their business works. But don’t be put off by the terminology – database marketing is actually something very simple that almost any business can use to their advantage.
Most companies are already doing the first step of database marketing – they are collecting their customers’ data. But if you’re also looking to target new customers and businesses, this is where buying data lists can be extremely valuable. Getting additional data allows you to promote your products or services to the right people.
Once you have your data in place you can easily send out emails and direct mailers that are personalised to each potential client.
Myth: Customers will think of the correspondence as spam
There is a world of difference between highly targeted emails chosen for appropriate recipients and spam emails. When your emails and mailers are sent out to the right people, they are relevant to them and can lead to sales and revenue. Data lists can produce high performing campaigns when they are carried out properly. The best way to ensure this is to send your communications only to appropriate people – good quality data lists can ensure this.
Myth: Buying data is too expensive
Many businesses worry that data lists will be too expensive and make their campaigns unaffordable, but this doesn’t have to be the case at all. At Selectabase we offer very affordable rates and have no minimum order – so you can stay entirely within your budget.
Myth: I don’t do email marketing so I don’t need data lists
Some small businesses believe that they don’t need these forms of email marketing and database marketing, and as such they don’t need data lists. But as your business grows this can be a hugely lucrative marketing channel and one that you should look into as soon as possible.
Data lists can help you to reach new customers, grow our business and personalise your marketing materials. So don’t overlook something that could be hugely valuable to you.
Want to learn more about data lists?
If you’re interested in getting data lists of either businesses or consumers please get in contact with Selectabase today. We can provide you with the answers to any questions you might have and offer more information about the value of data lists to your marketing campaigns.