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Welcome to the October round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month's data we identified the following trends...

BUSINESS TRENDS:

3,906 new business start ups were identified by New B2B. Beauty Salons were once again the most popular type of start up in the UK. Receive monthly lists of new start up and changing businesses in your industry or local area with New B2B. Visit http://www.selectabase.co.uk/newb2b/ for more info.

2,662,618 businesses were identified and listed in the Prospect Download Business database. Reach any selection of these businesses and carry out counts for free online. Visit https://www.selectabase.co.uk/lists/onlineb2b/ for more info.

CONSUMER TRENDS:

108,731 consumers celebrated a milestone birthday according to Birthday Mailings. The most popular was a 21st with 19,694 people celebrating this age. Receive lists of local consumers about to celebrate a birthday with a subscription to Birthday Mailings. Visit http://www.selectabase.co.uk/birthday/for more info.

86,147 consumers recently moved home in the UK. The top postcode for home movers was RG (Reading). Get details of home movers in your local area with Recently Moved. Visit http://www.selectabase.co.uk/recentlymoved/ for more info.

33,587,104 individual consumers were identified and listed in the Prospect Download Consumer marketing database. Find lists of your target consumers online using a range of selection criteria. Visit https://www.selectabase.co.uk/lists/onlineb2c for more info.

PREFERENCE TRENDS:

16,943,590 UK individual telephone numbers are now registered with the Telephone Preference Service (TPS), and 1,999,451 UK company numbers are registered with the Corporate Telephone Preference Service (CTPS). Organisations are, by law, obliged to screen their lists against these stop lists before calling. Visit http://www.selectabase.co.uk/i-have-a-list/ for more info.

5,181,105 individuals are registered with the Mailing Preference Service (MPS). Screen your data against the TPS, CTPS and MPS using our simple Easy Check application. Visit http://www.selectabase.co.uk/i-have-a-list/ for more info.

At Selectabase we specialise in helping small to medium sized businesses use direct marketing to gain more leads and sales from ether businesses or consumers.

OCTOBER SPECIAL OFFER:

Try our business or consumer prospect lists free! New users get 50 free list credits from Prospect Download to get yours now!



If you're about to embark on a direct mail campaign it can be tempting to think big and mail a large sized list in one big hit to try and generate instant and impressive results. But there is much to be said for approaching direct mail in a smaller scale and more targeted fashion.

Rather than mailing your entire list in one go, sometimes it can be best to take it in stages, by mailing smaller segments from your list over a period of time.

  • Mailing individual segments gives you a better chance to target your message to each of those segments, rather than trying to communicate everything to everyone in one go. This could help increase the overall response rate from your campaign.
  • Mailing in stages gives you more chances to test your mailing and experiment with different formats, inserts, designs and offers. For example you could even try handwritten envelopes which some say can increase open rates.
  • Smaller mailings are easier to manage so you could handle them in house or in small batches using a mailing service like Create and Post from Selectabase, which mails your letters for you.
  • Responses can be easier to handle if they are received in regular batches. If you sell a product pressure on fulfillment can be reduced or if you sell a service your staff will be able to spend more time on each enquiry and hopefully convert more of them.
Selectabase can help you mail smaller segments in a number of ways. The Prospect Download online list service let’s you download small quantities of data as often as you like, for each individual mailing. Each time your data will be checked against previous downloads to avoid duplication and cleaned for accuracy. If you buy Prospect Download list credits in advance then you can also save the download fee for each order, bringing down the cost of your data even further.

Selectabase also offer a range of subscription packages for mailing lists which send you a targeted mailing list each month for you to follow up. Markets you can target with these packages include a list of movers, new business start ups or birthday data, all sourced from your local postcode area.