Aug 31 2010

Opportunities for DM and eCRM in E-commerce?

Despite sounding like a bowl of alphabet soup, opportunities often exist to integrate DM (Direct Marketing) with eCRM (electronic Customer Relationship Management), to help e-commerce website owners extract more value from their exising customer relationships and extend their lifetime value.

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Aug 27 2010

What’s the secret of great comedy (and direct marketing)

You may have heard the joke where one person asks the other ‘what’s the secret of great comedy?’ Before the other person can finish replying, the questioner blurts out the answer;

timing‘.

Whilst reading a post on another blog about the golden rules of direct marketing, it occurred to us that timing should be included in this list, along with all the other usual suspects like getting the readers attention, adding a PS, split testing, follow ups and so on.

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Aug 26 2010

Twitter Updates for 2010-08-26

  • DMA news: Online video adverts 'still have a long way to go': Direct marketing professionals still have work to do… http://bit.ly/as58os #
  • DMA news: Young direct marketing talent aided through GRT Awards: Two winners have been announced as part of the G… http://bit.ly/az0zkB #

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Aug 25 2010

DMA news: Young direct marketi…

DMA news: Young direct marketing talent aided through GRT Awards: Two winners have been announced as part of the G… http://bit.ly/az0zkB

Aug 25 2010

DMA news: Online video adverts…

DMA news: Online video adverts ‘still have a long way to go’: Direct marketing professionals still have work to do… http://bit.ly/as58os

Aug 25 2010

New Improved Targeting for Prospect Download

A new improvement has been added to the the Prospect Download consumer direct marketing database, which can help reduce marketing costs, improve targeting and minimise wastage. Read more »

Aug 24 2010

Twitter Updates for 2010-08-24

  • DMA news: News of the World to join the Times behind a paywall: Another of Rupert Murdoch's newspapers will featur… http://bit.ly/bV3eeF #
  • DMA news: Litigation threat after recent Court of Appeal ruling: Direct marketing professionals have been warned a… http://bit.ly/9tP151 #

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Aug 23 2010

DMA news: Litigation threat af…

DMA news: Litigation threat after recent Court of Appeal ruling: Direct marketing professionals have been warned a… http://bit.ly/9tP151

Aug 23 2010

DMA news: News of the World to…

DMA news: News of the World to join the Times behind a paywall: Another of Rupert Murdoch’s newspapers will featur… http://bit.ly/bV3eeF

Aug 23 2010

Twitter Updates for 2010-08-23

  • "Constantly talking isn't necessarily communicating." – Monday Morning Marketing Quote from Selectabase #
  • Nice example of why its important to dedupe your mailing lists before sending a direct marketing campaign http://bit.ly/bEFfNs #

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