A new system of digital watermarketing has been launched by Royal Mail, which could help mailings of the future improve response rates and acheive greater integration between online and offline marketing.
To coincide with the latest series of The Apprentice, a recent survey has shown that marketing is one of the least likely professions to be interested in appearing on the hit TV show.
Sometimes customers tell us they’ve been offered a one off database of businesses or consumers at a ridiculously low price, and ask whether the list is worth it? Our advice is to only ever buy a mailing list from a reputable source as the risks of doing otherwise are simply too great.
Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.