Oct 04 2011

Smaller Regular Mailings can be Better than a Large Campaign

If you’re about to embark on a direct mail campaign it can be tempting to think big and mail a large sized list in one big hit to try and generate instant and impressive results. But there is much to be said for approaching direct mail in a smaller scale and more targeted fashion.

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Sep 30 2011

New B2B Data Now with Added Value

All data purchased from New B2B is now licensed for multiple use at no extra cost so you can contact each month’s list of new business leads as often as you like.

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Sep 19 2011

Free Tools for Marketing Agencies and Consultants

Selectabase offer a range of free tools which are useful for helping marketing agencies and consultants to research markets and identify opportunities on behalf of their clients. This can be for direct marketing and direct mail campaigns but also for general market research.

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Sep 12 2011

Why you Should Resume Direct Marketing this September

Late September is a good to time to launch a targeted direct marketing to both business and consumer markets.

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Sep 02 2011

How Social Media can Impact on Direct Marketing Campaigns

Like it or loathe it, social media is here to stay and is having an ever increasing impact on society and can also have an impact upon how you conduct your direct marketing campaigns.

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Aug 31 2011

Selectabase Launch Free Trials of Prospect Download Lists

New users of Prospect Download online mailing list service from Selectabase are being offered free trials of business or consumer marketing data. Anyone creating a new online account will now receive 50 free credits to try out the Prospect Download service. The list credits can be used to source and download some sample data from the business or consumer databases, to use in a sample direct marketing campaign.

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Aug 31 2011

Direct Mail Popularity Continues to Grow

According to the latest search trends from Google, interest in Direct Mail has grown to it’s highest level in 2011.

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Aug 30 2011

Create and Post Mailing Service Launched by Selectabase

Selectabase have responded to customer demand by launching a new direct mail fulfilment service called Create and Post. The service aims to offer a low cost and simple way to send mailing letters to Selectabase databases or any other mailing lists.

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Aug 26 2011

Make Me an Offer – Using Special Offers in Direct Mail

Sometimes the sourcing of a mailing list, deciding what to send and arranging fulfillment can all distract you from what offer you are actually going to include in the mailing.

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Aug 22 2011

Time for some Summer List Cleaning

In many business sectors things can quiet down during the summer period, making it the ideal time to carry out data cleansing on your marketing lists.
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