Category: Birthday Mailings

Mar 26 2012

March 2012 Birthday Mailings Trends

Welcome to the March Birthday Mailings round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month’s data we identified the following…..

March 2012

This month Birthday Mailings from Selectabase identified 142,941 individuals who are celebrating a milestone birthday in March 2012. These individuals may be turning 21, 25, 30, 40, 50, 60 or 65. The most popular birthday milestone was 21, with 23,779 individuals turning 21 in March 2012.

Why should businesses contact consumers on their birthday?

In the course of promoting our Birthday Mailings marketing leads, we are often asked why businesses should target their marketing to consumers on their birthday? The answer is that celebrating a birthday can trigger a range of opportunities for many different types of business – even when times are tough economically. So here we examine the science behind a birthday celebration.

There’s one time of year when consumers still spend money (no matter how tough the economy) and that’s when a birthday is celebrated. Businesses could well benefit from tapping into this extra spend.

Broadly speaking birthday spending falls into two different categories; self purchase and gift purchase… Read more »

Oct 27 2011

Latest UK Business Trends

Welcome to the October round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month’s data we identified the following trends…

Read more »

Oct 04 2011

Smaller Regular Mailings can be Better than a Large Campaign

If you’re about to embark on a direct mail campaign it can be tempting to think big and mail a large sized list in one big hit to try and generate instant and impressive results. But there is much to be said for approaching direct mail in a smaller scale and more targeted fashion.

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Aug 26 2011

Make Me an Offer – Using Special Offers in Direct Mail

Sometimes the sourcing of a mailing list, deciding what to send and arranging fulfillment can all distract you from what offer you are actually going to include in the mailing.

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Aug 01 2011

How Restaurants Can Boost Sales Through Mailings

Case studies show a direct link between direct mail and increases in restaurant visitors, according to a postcard printing company in the US.

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Jul 28 2011

21st Was the Top Milestone Birthday in June

Data released from the Birthday Mailings marketing service for bars, restaurants and salons shows that a 21st was the most common major ‘milestone’ birthday to be celebrated in the UK last month.

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Jul 15 2011

Birthday Mailings Special Offer for Salons

Selectabase are today launching a 1 day special offer on subscriptions to Birthday Mailing marketing leads – ideal for marketing hair and beauty salons.

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Mar 15 2011

Research Illustrates the Power of Consumer Birthday Spending

The British spend an estimated £1.6 billion on celebrating birthdays according to research from Mint.

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Mar 03 2011

Charities Driving Birthday Giving Using Direct Mail

Charities such as Cancer Research UK are pioneering campaigns designed to encourage potential supporters to ask for charitable donations on their birthday rather than gifts.

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Dec 28 2010

How to Extend Business Beyond Christmas

If your business does well from the Christmas season, the new year onwards can come of something of a shock, with business petering out for the first quarter. However there are some ways in which you can continue to target the gift giving and celebratory markets.

One way is to target consumers celebrating birthdays instead. Birthdays take place all year, and can help generate business to avoid the post-Christmas lull.

For example businesses which benefit from a good celebration like bars, restaurants and nightclubs, can keep the party going by offering special birthday events.

Retailers which offer gifts or leisure businesses offering experiences can also benefit from targeting birthday celebrations, especially if the potential customers can also be targeted by age.

Selectabase offer a really easy and affordable way to extend business beyond Christmas by targeting birthdays. Their Birthday Mailings service lets you receive a monthly list of consumers who are about to celebrate a birthday. You can choose major birthdays to target, and then simply follow up your list each month with an offer or voucher.

Find out more at Birthday Mailings.

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