Category: Charity Marketing

Aug 04 2011

Latest Suppression Statistics Highlight Need for Data Cleansing

The latest figures for UK consumers and business which have chosen not to receive unsolicited mailing or phone calls highlight the need for businesses to screen and clean their data on a regular basis.

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Mar 03 2011

Charities Driving Birthday Giving Using Direct Mail

Charities such as Cancer Research UK are pioneering campaigns designed to encourage potential supporters to ask for charitable donations on their birthday rather than gifts.

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