A new system of digital watermarketing has been launched by Royal Mail, which could help mailings of the future improve response rates and acheive greater integration between online and offline marketing.
Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.
If your website collects data on enquiries and customers, then what measures do you have in place to check and maintain accuracy?
Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?
A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.
Are PPC programs like Google Adwords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing?
Pareto’s Law states that an incredible 80% of your business will come from just 20% of your customers. These figures may sound extreme, but analyse your customer database for yourself and you may be surprised by the results.
This free marketing advice article from Selectabase explains how to go about creating customer loyalty.
Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.
Imagine your business has just won it’s industry equivalent of the Oscars. Who will you remember to thank in your acceptance speech? Your staff, suppliers, accountant or bank manager even? How about remembering a small thank you for the most important people of all – your customers.