Posts tagged: Data Cleansing

Jan 10 2013

Free Ideas to help you Get More Business in 2013

The New Year is always an important time in the marketing of your business.

It’s a great opportunity to take stock of the year that’s just passed and think about your goals and objectives for the year to come. In many B2B and consumer sectors the New Year can also see an increase in activity, sales and opportunities that you need to be quick to exploit.

For the best results from your marketing, you need to go direct. At Selectabase we are experts in helping small businesses use targeted direct marketing to get more enquiries and increase sales.

For example, here are 10 ways in which you can improve your marketing campaigns and use direct marketing to help you gain more business in 2013…

1. Know your best customers

Take a look at your existing customer database to identify who your best customers are. See if your customer base adheres to the general principle of 20% of your customers generating 80% of your sales or profits. Find out why your top 20% buy and what they have in common then use this intelligence to profile your ideal type of customer. This will help you identify which potential new customers to target.

2. Communicate with contacts

Speak to your existing customers, leads and contacts more often this year. Write and send a regular monthly mailing, newsletter or email update with news about how well your business is doing, ideas for using your products and your latest special offers. Let everyone know you are still there and ready to help. Before you embark on this, make sure your customer database is up to date using our list cleaning services.

3. Communicate more than once

Sometimes it can take several different attempts to convert a customer. Your initial promotional messages may have come at the wrong time, or it may simply take some prospects longer to decide to buy from you, especially if you are selling a higher value or complex product or service. But don’t overdo it – no one likes to get constantly bombarded with marketing messages.

4. Communicate in different ways

There are so many different ways to communicate with your target market, and you sometimes need to use as many as possible to get a result. A prospect may not be reassured enough to buy from the first mailing they receive until they’ve read an article about you in their trade press, visited your website, requested a brochure, and then received a follow up email from you.

5. Follow up again and again

Make sure you follow up on everything and everyone! When someone leaves your ecommerce shopping basket, follow them up. When they request a brochure or sample, follow them up. If they visit your exhibition stand or sign up for your email newsletter, follow them up. To help, make sure you have an efficient marketing system in place internally to identify leads and track all their follow ups.

6. Get more targeted

Try and avoid a blanket approach to your marketing. Instead of wasting resources promoting to the masses, target your marketing to those types of prospect which have the best chance of converting. It’s about working smarter not harder, like subscribing to New B2B – leads of new business starting up in your area, so you can contact them just when they need to buy a range of goods and services, and before your competitors get their foot in the door www.selectabase.co.uk/newb2b

7. Try new markets

Investigate potential new markets for your existing products or services. These new opportunities could include selling direct to end users instead of via resellers, launching budget or premium variations of your standard offer, or repacking your service for different markets such as export. Test new ideas first on a smaller sample before committing to wider scale campaigns – you can source and download lists with no minimum order at Prospect Download http://www.selectabase.co.uk/buy-a-list/

8. Innovate new ideas

New products and services can help open up new markets, and get more repeat business from existing or lapsed customers. If you are in a fast-paced or technology based industry you need a constant pipeline of new products and ideas in development to keep growing your business. Invite new ideas from your team, customers and even suppliers then test them to see which have potential. For example, send a trial mailing to a sample list to see what response you get before rolling out a new product to the rest of the market.

9. Measure everything

Make sure you measure the effectiveness of all your marketing activities this year. For example, you can measure responses then compare the cost of acquiring a new customer, gaining a new enquiry or reaching a wider audience through different marketing channels. Make sure the source of new enquiries is always properly identified and recorded.

10. Reduce wastage

Look within your marketing campaigns and budgets to try and identify wastage, so that you can concentrate on the activities which generate the most results. Don’t assume that just because a form of marketing has always worked in the past it will continue to do so forever, and constantly question where your resources will be best spent.

Selectabase, ready to help

If you need more help with your marketing plans, we also offer a range of free tools and guides; learn how to write a direct mail letter, better identify your target postcode areas and read useful sales and marketing advice guides.

Sep 02 2011

How Social Media can Impact on Direct Marketing Campaigns

Like it or loathe it, social media is here to stay and is having an ever increasing impact on society and can also have an impact upon how you conduct your direct marketing campaigns.

Read more »

Aug 22 2011

Time for some Summer List Cleaning

In many business sectors things can quiet down during the summer period, making it the ideal time to carry out data cleansing on your marketing lists.
Read more »

Aug 04 2011

Latest Suppression Statistics Highlight Need for Data Cleansing

The latest figures for UK consumers and business which have chosen not to receive unsolicited mailing or phone calls highlight the need for businesses to screen and clean their data on a regular basis.

Read more »

Jul 04 2011

Essential Advice on Cleaning Your Mailing List or Database

Following our recent post about the danger’s of buying dodgy data – those cheap lists from unknown sources that seem too good to be true – we thought it would be a good time to remind you of your obligations in maintaining the quality and accuracy of your data.

Read more »

Feb 09 2011

Still Time to Cleanse your Marketing Database

The first quarter of the year can often see a flurry of new marketing activity. But if you’ve recently dusted off your marketing database for a new campaign make sure you’ve done the required list cleaning first.

Read more »

Nov 23 2010

Free Guide to the Data Protection Act

The Data Protection Act is an important piece of UK legislation which affects any business which holds personal data internally about customers, staff, suppliers and even potential customers.

Find out more about the Act and your potential responsibilities under it with our free guide to the Data Protection Act.

Nov 03 2010

Direct Marketing has Duty to Check for Recently Deceased

The direct marketing sector, and those using direct mail, have a duty to ensure that mailings are not sent to the recently deceased.

Read more »

Oct 25 2010

Increasing Mailing Postage Costs Place Pressure on Direct Mail Effectiveness

The news that Royal Mail is set to increase business mailing costs in 2011, places renewed pressure on direct marketing campaigns to acheive the best possible results.

Read more »

Jun 07 2010

What is the Data Protection Act?

The Data Protection Act gives individuals in the UK the right to know what information is held about them, and sets out rules to make sure that this data is handled properly by organisations holding the information.
Read more »

WordPress Themes