Posts tagged: online marketing

Mar 28 2011

What can PPC learn from direct marketing?

Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?

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Aug 31 2010

Opportunities for DM and eCRM in E-commerce?

Despite sounding like a bowl of alphabet soup, opportunities often exist to integrate DM (Direct Marketing) with eCRM (electronic Customer Relationship Management), to help e-commerce website owners extract more value from their exising customer relationships and extend their lifetime value.

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