Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.
Posts tagged: online
It seems that trends come and go in marketing just as they do in fashion led industries.
News that John Lewis is to launch a new mail order catalogue has supported the view that the good old fashioned catalogue still has some life in it yet.