Posts tagged: online

Oct 27 2010

What can Direct Marketing Learn from Digital Marketing?

Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.

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Oct 11 2010

The staying power of direct mail

It seems that trends come and go in marketing just as they do in fashion led industries.

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Oct 04 2010

Mail Order Catalogues Still Alive and Kicking

News that John Lewis is to launch a new mail order catalogue has supported the view that the good old fashioned catalogue still has some life in it yet.

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