Posts tagged: testing

Jun 23 2011

Direct Marketing Success can be Born of Failure

In his recent book ‘Adapt’ the economist Tim Harford suggests that solutions to complex issues can only be identified if you are willing to risk failure.

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Jun 14 2011

What Mailing Shall I Send for a Direct Mail Campaign?

If you’re planning a mailshot or direct mail campaign, just what should you actually send – a brochure, letter or  postcard? Read our tips on how to decide what type of mailing to send.

Mar 28 2011

What can PPC learn from direct marketing?

Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?

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