Blog
Top 5 Direct Mail Marketing Campaigns
Direct mail is still holding its own when it comes to marketing channels, despite the abundance of digital advertising media. If you’re a business owner trying to find ways of reaching your customers effectively, you may think direct mail is lagging behind its online rivals – but this couldn’t be further from the truth.
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Direct Mail Personalisation: The Key to Success
Making your customers feel important and letting them know they are valued by your business is crucial. Personalisation gives customers a feeling of familiarity that develops into an individual connection. Not only will they feel appreciated, but your ROI and response rates will feel the benefits as a result.
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Direct Mail 2021: The Rise in Demand
While some sectors have suffered as a result of the Covid-19 pandemic, direct mail has bucked the trend, experiencing a year-on-year increase of 11%. Research has revealed each piece of direct mail has been interacted with more than 4.5 times, a record high, during the past 12 months.
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We don’t see Christmas cards as an inconvenience
So the days are getting shorter and the temperature has dropped, we’re really starting to move into winter and of course the hectic… Christmas season.
So as a business how are you planning on spreading joy this year? A printed Christmas card is a a popular way, but is 2020 still the season of the Christmas card – do they still have a place in today’s Christmas climate?
Well at Selectabase, we say they do for a variety of reasons:
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