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Direct Mail Personalisation: The Key to Success


Making your customers feel important and letting them know they are valued by your business is crucial. Personalisation gives customers a feeling of familiarity that develops into an individual connection. Not only will they feel appreciated, but your ROI and response rates will feel the benefits as a result.

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Direct Mail 2021: The Rise in Demand


While some sectors have suffered as a result of the Covid-19 pandemic, direct mail has bucked the trend, experiencing a year-on-year increase of 11%. Research has revealed each piece of direct mail has been interacted with more than 4.5 times, a record high, during the past 12 months.

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We don’t see Christmas cards as an inconvenience


So the days are getting shorter and the temperature has dropped, we’re really starting to move into winter and of course the hectic… Christmas season.

So as a business how are you planning on spreading joy this year? A printed Christmas card is a a popular way, but is 2020 still the season of the Christmas card – do they still have a place in today’s Christmas climate?

Well at Selectabase, we say they do for a variety of reasons:

 

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How to Build Customer Loyalty


When you’re a business, building customer loyalty is important at the best of times. Now, in the throes of the Covid-19 pandemic, it has never been more vital to build a loyal customer base to support you through these challenging times.

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Covid-19: The Business Benefits of Direct Mail Marketing


Direct mail marketing is helping businesses during the Covid-19 pandemic by combating the “online fatigue” linked to digital marketing – this term describes how people feel when they are continually bombarded with digital messages and marketing material.

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