Blog
Direct Mail Personalisation: The Key to Success
Making your customers feel important and letting them know they are valued by your business is crucial. Personalisation gives customers a feeling of familiarity that develops into an individual connection. Not only will they feel appreciated, but your ROI and response rates will feel the benefits as a result.
Continue Reading »
Direct Mail 2021: The Rise in Demand
While some sectors have suffered as a result of the Covid-19 pandemic, direct mail has bucked the trend, experiencing a year-on-year increase of 11%. Research has revealed each piece of direct mail has been interacted with more than 4.5 times, a record high, during the past 12 months.
Continue Reading »
We don’t see Christmas cards as an inconvenience
So the days are getting shorter and the temperature has dropped, we’re really starting to move into winter and of course the hectic… Christmas season.
So as a business how are you planning on spreading joy this year? A printed Christmas card is a a popular way, but is 2020 still the season of the Christmas card – do they still have a place in today’s Christmas climate?
Well at Selectabase, we say they do for a variety of reasons:
Continue Reading »