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Free Guide to Managing Direct Marketing Leads


Every lead you gain through your marketing efforts is valuable. This free advice guide from Selectabase explains how best to manage your leads so that you can turn them into prospects and customers.

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Free Guide on How to Create Customer Loyalty


This free marketing advice article from Selectabase explains how to go about creating customer loyalty.

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Direct Marketing has Duty to Check for Recently Deceased


The direct marketing sector, and those using direct mail, have a duty to ensure that mailings are not sent to the recently deceased.

An excellent blog post at Brand Republic explains in detail why checking consumer data for recently deceased recipients is an essential part of a data cleansing regime.

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Free guide for IFA’s – Using Seminars


If you are an independent financial adviser (IFA) discover how you could use free seminars and events as a marketing tool in the free guide from Selectabase.

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What can Direct Marketing Learn from Digital Marketing?


Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.

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