Blog

New Direct Marketing Guidelines Take Effect


The 1st September 2010 saw the release of several important new guidelines and codes of practice for those involved in direct marketing in the UK.

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How can PR be used to support Direct Marketing?


PR agencies don’t often look to Direct Marketing as a communication vehicle of choice, but there is much that each marketing discipline can do for the other.

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Opportunities for DM and eCRM in E-commerce?


Despite sounding like a bowl of alphabet soup, opportunities often exist to integrate DM (Direct Marketing) with eCRM (electronic Customer Relationship Management), to help e-commerce website owners extract more value from their existing customer relationships and extend their lifetime value.

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What’s the secret of great comedy (and direct marketing)


You may have heard the joke where one person asks the other ‘what’s the secret of great comedy?’ Before the other person can finish replying, the questioner blurts out the answer;

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Telephone Preference Service (TPS) Registrations Reach New High


The numbers of both UK home and business phone numbers registered with the Telephone Preference Service, or TPS, has reached a new high. Nearly 18 million UK addresses have now registered a home telephone number with the TPS, and almost 2 million businesses are registered with the CTPS, the business version of the register.

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