Aug
11
2011
Direct Mail as part of a Multichannel Marketing Strategy
How does direct mail fit into a multichannel approach to marketing?
Posts tagged: Email Marketing
Aug
08
2011
Why Direct Mail Will Never Die
We love this visual on why direct mail is holding it’s own in the digital age, as originally seen on The Agitator fundraising blog.
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Oct
27
2010
What can Direct Marketing Learn from Digital Marketing?
Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.
Sep
20
2010
Why Direct Marketing Should Measure more of the Unknown
A recent research study reports that marketing professionals still aren’t measuring the right outcomes to be able to decide if their marketing campaigns are truly effective or not.
Aug
31
2010
Opportunities for DM and eCRM in E-commerce?
Despite sounding like a bowl of alphabet soup, opportunities often exist to integrate DM (Direct Marketing) with eCRM (electronic Customer Relationship Management), to help e-commerce website owners extract more value from their exising customer relationships and extend their lifetime value.
Jun
06
2010
Direct Mail versus Email Marketing
Which direct marketing method is most effective: traditional direct mail campaigns, or next generation email marketing?
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