List Tutorials

You have your list — but how do you make sure you use it effectively. Learn how to access your lists and decide what to use them for, as well as picking up vital information and various tips & tricks to make your letters more effective. Finally, make sure you keep your lists up to date, so that future campaigns remain effective.

Your postal mailing or direct marketing campaigns need to be carefully planned for best effect. Creating a great sales letter and determining your goals are vital, along with picking a mailing pack and incorporating design and personalisation features. And how do you make sure your campaign is cost effective?

Telemarketing is an invaluable part of your marketing, but it needs to done correctly. Creating a great script and defining your goals are vital, along with follow-up calls — and, if you don’t like making telemarketing calls, we have tips to make it easier. Finally, make sure you and your team are up to date with compliance.

Email marketing might seem like the easiest approach, but you have to get it right. You need a great email template and the right email-sending platform, as well as picking the right times to send and the way you send them. And the job doesn’t end there — it’s vital to analyse all your marketing campaigns.

There’s always room to improve your campaigns, and evaluating customer responses is vital. You need to collect, measure and consider all the metrics available and use them to help plan your next campaign. A dedicated Account Manager will help — and don’t forget to ask recipients how you could improve.