Letter Writing Tutorial Tool
- Step 1 Hook Your Reader
- Step 2 Paint a Picture
- Step 3 Time To Tease
- Step 4 Bullet Point It
- Step 5 Add Call to Action
- Step 6 Don't Forget To P.S.
- Step 7 Final Review
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step 1 - hook your reader
Let’s put together a letter promoting a sale of garden furniture and barbecues at a garden centre. Some examples good and bad:
good:
Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL
One day special offer on all barbecues and garden furniture this Saturday.
Dear Mr Smith,
This example is short and precise, with a time limit to create urgency with the reader.
bad:
Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL
We are delighted to offer all our customers new and old some very special offers on our fantastic barbecues including our range of gas barbecues and garden furniture.
Dear Mr Smith,
This example is too long, using no punctuation, is not clear or grammatically correct.
Good headings should be short and clear, go easy on alliteration and superlatives for example avoid:
Sizzling special offers on our scintillating range of barbeques and garden furniture, one day spectacular sale.
now you have a go:
Mr John Smith
27 Good Street
Good Town
Kent
ME22 1LL
Dear Mr Smith,