Letter writing tutorial tool

Write letters that sell in 8 easy steps with our free direct mail letter writing tool.

Following the step by step guide below, you will be able to craft a professional letter that includes all the right sales triggers to hook your reader and create a response.

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Step 1 - Hook your reader

Let's put together a letter promoting a sale of garden furniture and barbecues at a garden centre. Some examples good and bad:

Good example

Mr John Smith

27 Good Street

Good town

Kent

ME22 1LL

One day special offer on all barbeques and garden furniture this Saturday

Dear Mr Smith,

Terry

This example is short and precise, with a time limit to create urgency with the reader.

Poor example

Mr John Smith

27 Good Street

Good town

Kent

ME22 1LL

We are delighted to offer all our customers new and old some very special offers on our fantastic barbecues including our range of gas barbecues and garden furniture.

Dear Mr Smith,

Terry

This example is too long, using no punctuation, is not clear or grammatically correct.

Good headings should be short and clear, go easy on alliteration and superlatives for example avoid:

Sizzling special offers on our scintillating range of barbeques and garden furniture, one day spectacular sale.

Now have a go at writing your own

Mr John Smith

27 Good Street

Good town

Kent

ME22 1LL

Dear Mr Smith,

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