May
18
2011
A new system of digital watermarketing has been launched by Royal Mail, which could help mailings of the future improve response rates and acheive greater integration between online and offline marketing.
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Tags: apps, Digital Space, digital watermarketing, QR, quick response codes, royal mail
Filed in CRM, Digital Marketing, Direct Mail, Direct Marketing, Marketing Technology, News | Editor | Comments (0)
Feb
02
2011
In what will inevitably be seen as a contraversial move in marketing circles, the autohr of a recent report has declared that “all marketing will become direct marketing” in the future.
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Oct
25
2010
The news that Royal Mail is set to increase business mailing costs in 2011, places renewed pressure on direct marketing campaigns to acheive the best possible results.
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Tags: brand, Data Cleansing, distribution, fulfillment, list cleaning, postage, royal mail
Filed in Campaign Planning, Data Cleansing, Direct Mail, Green Marketing, Marketing Advice, News | Editor | Comments (0)
