Under GDPR can I still email, tele-market & post letters?


We’ve all been hearing a lot about GDPR, so we thought we’d share the answers to the 3 most common questions that we get asked, post GDPR:

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How can IFA’s use seminars to promote their services?


Find out how inviting potential customers to a seminar on a specific aspect of financial planning can help Independent Financial Advisers reach and convert new clients.

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What is data cleansing and why do you need it?


Data is one of the most valuable assets a business has. Customer records and potential leads are crucial for marketing reach and to keep your business in the minds of everyone who needs to know about you, your products and your services.

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How to Define Your Target Market in 4 Simple Steps


If a marketing campaign is going to be successful, understanding the target market is critical. You can’t target everyone, as everybody has different interests and buying habits. Plus, sending information about your products and services to people who are just not interested is a waste of your time and money.

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How to use telemarketing effectively


Beautiful customer representative with headset smiling during a telephone conversation

What can you do to make sure your telemarketing campaigns are as effective as possible? This informative guide gives you simple to follow rules for carrying out more effective telemarketing that will turn leads into customers, and increase sales.

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