Direct Marketing Blog

May 18 2011

Digital Watermarks Could Help Mailing Response Rates

A new system of digital watermarketing has been launched by Royal Mail, which could help mailings of the future improve response rates and acheive greater integration between online and offline marketing.

Filed in CRM, Digital Marketing, Direct Mail, Direct Marketing, Marketing Technology, News | Editor | Comments (0)

May 05 2011

7 Ways to Increase Sales by using Direct Marketing

Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.

Filed in B2B, B2C, Business Growth, CRM, Campaign Planning, Direct Mail, Direct Marketing, Marketing Advice, Prospect Download | Editor | Comments (0)

Apr 26 2011

The Simple Way to Clean Address Data Collected on Your Website

If your website collects data on enquiries and customers, then what measures do you have in place to check and maintain accuracy?

Filed in CRM, Data Cleansing, Digital Marketing, Direct Mail, Easy Check | Editor | Comments (0)

Apr 21 2011

The Importance of Mailing your Website Enquiries and Customers

Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?

Filed in B2B, B2C, CRM, Create and Post, Digital Marketing, Direct Mail | Editor | Comments (0)

Apr 18 2011

How Direct Mail and Web can Deliver CRM

A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.

Filed in B2C, CRM, Data Cleansing, Digital Marketing, Direct Mail, Easy Check, Email Marketing | Editor | Comments (0)

Apr 04 2011

Is Pay Per Click a form of Direct Marketing?

Are PPC programs like Google Adwords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing?

Filed in CRM, Campaign Planning, Digital Marketing, Direct Mail, Direct Marketing, Marketing Advice | Editor | Comments (0)

Feb 04 2011

Do you know who your top customers are?

Pareto’s Law states that an incredible 80% of your business will come from just 20% of your customers. These figures may sound extreme, but analyse your customer database for yourself and you may be surprised by the results.

Filed in Business Growth, CRM, Direct Marketing, Marketing Advice, Measurement and Analytics | Editor | Comments (0)

Nov 05 2010

Free Guide on How to Create Customer Loyalty

This free marketing advice article from Selectabase explains how to go about creating customer loyalty.

Read the free article to creating customer loyalty here.

Tags: advice, articles, CRM, customers, guides, loyalty

Filed in CRM, Marketing Advice | Editor | Comments (0)

Sep 22 2010

Does Your Sales Team Need More Leads?

Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.

Filed in B2B, B2C, Birthday Mailings, Business Growth, CRM, Direct Mail, Marketing Advice, Measurement and Analytics, Prospect Download, Recently Moved, Startupsplus | Editor | Comments (0)

Sep 13 2010

Do Your Customers Deserve a Thank You?

Imagine your business has just won it’s industry equivalent of the Oscars. Who will you remember to thank in your acceptance speech? Your staff, suppliers, accountant or bank manager even? How about remembering a small thank you for the most important people of all – your customers.

Filed in B2B, B2C, Business Growth, CRM, Data Cleansing, Direct Mail, Marketing Advice | Editor | Comments (0)