The Direct Marketing industry is continuing to make efforts to improve its environmental track record through more efficient operations, accurate data targeting and use of recycled materials.
One of the fastest growing areas of direct mail fulfillment and delivery is that of Hybrid Mail. This new technique allows senders to mail personalised mailers more efficiently and offers a number of benefits for small businesses..
The news that Royal Mail is set to increase business mailing costs in 2011, places renewed pressure on direct marketing campaigns to acheive the best possible results.
The 1st September 2010 saw the release of several important new guidelines and codes of practice for those involved in direct marketing in the UK.
If you use direct mail, you can reduce the environmental impact of your mailings and make them greener, by following some of these tips:
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Which direct marketing method is most effective: traditional direct mail campaigns, or next generation email marketing?
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Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…
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