In many business sectors things can quiet down during the summer period, making it the ideal time to carry out data cleansing on your marketing lists.
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Following our recent post about the danger’s of buying dodgy data – those cheap lists from unknown sources that seem too good to be true – we thought it would be a good time to remind you of your obligations in maintaining the quality and accuracy of your data.

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Information collected on your website is far more likely to be inaccurate or go out of date quickly, so how can you keep it up to date as easily possible? The Easycheck desktop application from Selectabase helps you clean the address and telephone data you’ve collected online.

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The Direct Marketing industry is continuing to make efforts to improve its  environmental track record through more efficient operations, accurate data targeting and use of recycled materials.

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The Data Protection Act is an important piece of UK legislation which affects any business which holds personal data internally about customers, staff, suppliers and even potential customers.

Find out more about the Act and your potential responsibilities under it with our free guide to the Data Protection Act.

Direct marketing is one of the most responsive and cost effective marketing tools there is.  But despite this there are still various misconceptions about how easy to use and successful direct marketing can be.

We address some of these criticisms, and give you the facts about using direct marketing….

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The 1st September 2010 saw the release of several important new guidelines and codes of practice for those involved in direct marketing in the UK.

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The numbers of both UK home and business phone numbers registered with the Telephone Preference Service, or TPS, has reached a new high. Nearly 18 million UK addresses have now registered a home telephone number with the TPS, and almost 2 million businesses are registered with the CTPS, the business version of the register. Read more »

The Data Protection Act gives individuals in the UK the right to know what information is held about them, and sets out rules to make sure that this data is handled properly by organisations holding the information.
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Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…
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