Aug
31
2011
Direct Mail Popularity Continues to Grow
According to the latest search trends from Google, interest in Direct Mail has grown to it’s highest level in 2011.
Aug
30
2011
Create and Post Mailing Service Launched by Selectabase
Selectabase have responded to customer demand by launching a new direct mail fulfilment service called Create and Post. The service aims to offer a low cost and simple way to send mailing letters to Selectabase databases or any other mailing lists.
Aug
26
2011
Make Me an Offer – Using Special Offers in Direct Mail
Sometimes the sourcing of a mailing list, deciding what to send and arranging fulfillment can all distract you from what offer you are actually going to include in the mailing.
Aug
22
2011
Time for some Summer List Cleaning
In many business sectors things can quiet down during the summer period, making it the ideal time to carry out data cleansing on your marketing lists.
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Aug
15
2011
Working out the lifetime value of a new customer
When calculating the return on investment (ROI) of a direct marketing campaign it’s important to bear in mind the lifetime value of a client, not just the initial order value.
Aug
11
2011
Direct Mail as part of a Multichannel Marketing Strategy
How does direct mail fit into a multichannel approach to marketing?
Aug
08
2011
Why Direct Mail Will Never Die
We love this visual on why direct mail is holding it’s own in the digital age, as originally seen on The Agitator fundraising blog.
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Aug
04
2011
Latest Suppression Statistics Highlight Need for Data Cleansing
The latest figures for UK consumers and business which have chosen not to receive unsolicited mailing or phone calls highlight the need for businesses to screen and clean their data on a regular basis.
Aug
01
2011
How Restaurants Can Boost Sales Through Mailings
Case studies show a direct link between direct mail and increases in restaurant visitors, according to a postcard printing company in the US.
Jul
28
2011
21st Was the Top Milestone Birthday in June
Data released from the Birthday Mailings marketing service for bars, restaurants and salons shows that a 21st was the most common major ‘milestone’ birthday to be celebrated in the UK last month.
