Jun
20
2011
The Selectabase team of marketing experts spend a lot of time speaking with small businesses on the phone, following up on enquiries and introducing our services. What can prove surprising is just how poorly some businesses handle these initial enquiries.
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Mar
28
2011
Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?
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Tags: Digital Marketing, facebook, google adwords, hybrid mail, mailings, online marketing, pay per click, ppc, testing
Filed in Campaign Planning, Create and Post, Digital Marketing, Direct Mail, Direct Marketing, Marketing Advice | Editor | Comments (0)
Oct
07
2010
Direct marketing is an individually targeted marketing tool, so make the most of the opportunity it provides to talk one to one.
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Sep
22
2010
Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.
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Tags: CRM, Direct Mail, mailings, prospecting, prospects, sales leads, sales pipeline
Filed in B2B, B2C, Birthday Mailings, Business Growth, CRM, Direct Mail, Marketing Advice, Measurement and Analytics, Prospect Download, Recently Moved, Startupsplus | Editor | Comments (0)
