How to Use Direct Mail in B2B Marketing
Using direct mail in business-to-business marketing can pay dividends by creating an effective campaign with measurable goals. Often described as every business’s “secret weapon”, direct mail is more than holding its own in the digital age by earning a higher open and response rate.
Continue Reading »
Top 5 Direct Mail Marketing Campaigns
Direct mail is still holding its own when it comes to marketing channels, despite the abundance of digital advertising media. If you’re a business owner trying to find ways of reaching your customers effectively, you may think direct mail is lagging behind its online rivals – but this couldn’t be further from the truth.
Continue Reading »