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     News - January 2008 Newsletter
 
 
     
What was the most popular business started in 2007?
Recentlymoved names UK property hotspots
Mobile owners list helps you target youth market
Make a new year’s resolution to check TPS numbers

 

 

 
 
     
 
 


What was the most popular business started in 2007?

 

Over 1500 hairdressers took the plunge and went into business in 2007, which meant at least 4 new hairdressers starting up every day of the year!

 

2007 also proved there’s profit to be made when it comes to preening. Not far behind hairdressers, the third most popular type of new business to start up was a Beauty Salon or Consultant.

 

Startupsplus from Selectabase is a small business marketing service that sends you details of new businesses starting up in your local area, every month.

 

Start ups are a rich source of new business for many types of company such as insurance financial services, professional services, utilities, recruitment, design, marketing, equipment and IT.

 

Plus, Startupsplus also identifies businesses which relocate into your area, open new branches locally, or come under new management – all reasons for them to up their spending.

 

The figures released by Startupsplus show exactly what type of businesses were started most often throughout 2007.

 

After hair and beauty, other industry sectors also featured heavily. For example the construction sector attracted many new start ups, with plumbers, builders, electricians and plasterers all featuring in the top 10. Driving schools also featured, as did cleaners and take-away food businesses.

 

Outside the top 10 most popular new businesses, Startupsplus data also reveals a healthy picture for UK start ups.

 

Over 83,000 businesses were started last year, showing strong business optimism, and the range of businesses starting out was extremely diverse, with almost 1800 different business types recorded by Startupsplus.

 

If you’d like target new business in 2008, then a subscription to Startupsplus could be just what you need. You can choose to target your local area, and your sales leads are sent to you each month to follow up by phone or post.

 

Subscribing is affordable too, making Startupsplus a really attractive new business tool. For a free quote visit http://www.selectabase.co.uk/startupsplus/ or phone the team now on 01304 382211.

 

 
 

 

 

   
   
 

 

 

   
   
 


Recentlymoved names
UK property hotspots

 

Where did most people want to live in 2007? Well, new figures from Recentlymoved have revealed the top 10 UK postcode areas that people moved to during last year.

 

Birmingham leads the league table, closely followed by most of the London postcodes, Glasgow, Southampton, Manchester and Belfast.

 

Recentlymoved is a B2C marketing service from Selectabase that helps businesses target consumers in a specific geographic area just after they’ve moved house. Recently Moved gathers details of home movers in 122 different postcode areas, and makes the data available in an affordable monthly list to use in direct marketing.

 

The top 10 UK home-mover hotspots make particularly interesting reading if you are one of the many suppliers of goods and services that new home owners spend more money on after they move house.

 

For example if you provide utilities, home improvements, home furnishings, and financial services, the figures show just where the most potential customers might be found using Recentlymoved.

 

But even if you just promote your business locally to consumers, and your local area isn’t in the top 10, the Recentlymoved statistics still show there’s a good market out there for you.

 

Almost 80% of UK home movers last year relocated to one of the other 112 postcode areas outside the top 10. And Recently Moved has identified there were over 606,000 home movers last year, which averages out to almost 5,000 leads per postcode area.

 

This represents more than enough potential new business for local businesses such as landscapers, furniture stores, home improvement companies, insurance providers, and even local services such as bars, restaurants and leisure.

 

If you’d like to find out more about reaching new home movers from your area in 2008 get a free quote now at https://www.selectabase.co.uk/recentlymoved/quote/step1.aspx or contact the Recentlymoved team at Selectabase on 01304 382211

 

And here’s that list of the top 10 hot home mover areas in full:

       1. B (Birmingham)
       2. SW (South West London)
       3. E (East London)
       4. SE (South East London)
       5. G (Glasgow)
       6. N (North London)
       7. S (Southampton)
       8. BT (Belfast)
       9. W (West London)
       10. M (Manchester)

 

 
     
 
 


Mobile owners list helps you target youth market

 

There aren’t many lists about that can help you target your products to the hard to reach yet affluent youth market.

 

And even fewer lists which let you select prospects based on what mobile phone they own, what network they use and even what football team they support!

 

But the B2C Mobile database from Selectabase is a specialist list that lets you do all this and more.

 

The list includes details of nearly 300,000 consumers with full details about their mobile phone, network and leisure interests, so it’s obviously a great way to promote phone related offers such as contracts, handsets and downloads.

 

Targeting active mobile phone users is also really good way to reach the youth market and young adults – cash rich consumers with time and money on their hands.

 

For example, you use the B2C Mobile database to promote your business on a national, regional or even local level by direct mail, telemarketing or SMS (all data is fully screened against the TPS before it’s sent to you).

 

Here are just a few ideas for businesses, products and services that could be promoted successfully using data from the B2C Mobile database…

       - Bars
       - Restaurants
       - Cinemas
       - Leisure centres
       - Sports clubs & venues
       - Music downloads
       - Technology products
       - Car Dealerships
       - Fashion retailers
       - Video games
       - Credit cards
       - Bank accounts

 

Check out the youth market in 2008 with the very latest data from the B2C Mobile database. For free counts and prices contact the B2C team at Selectabase on 01304 382211 or email info@selectabase.co.uk.


 
     
 
 


Make a news year’s resolution to check TPS numbers

 

Make this New Year the time to start checking numbers against the Telephone Preference Service with 1check from Selectabase.

 

It may not sound the most exciting of resolutions for your business, but if you call a registered number by mistake, you could face legal action and even a £5000 fine.

 

The UK Telephone Preference Service is a central register of consumers who have chosen not to receive unsolicited sales and marketing phone calls, or cold calls.

 

And the chances of calling a registered number are pretty high. Our research suggests that over 60% of UK home numbers are now registered with the TPS, and 55% of business numbers are registered with the CTPS (the b2b version of the TPS).

 

That’s nearly 15 million home phone numbers and 1.2 million business numbers waiting to trip up you or your staff.

 

So if you use the phone for business, calling either consumers or other businesses, then you should check numbers against the Telephone Preference Service before every call.

 

Fortunately Selectabase provide a choice of easy and affordable ways to check the latest TPS register data, based on how many numbers you need to check…

1check enables you to check individual TPS and CTPS registered phone numbers online, before you call. You can check as many numbers as you like for a monthly subscription fee of just £10 plus VAT. To subscribe online now, and start checking numbers today, visit http://www.1check.co.uk/ or call Selectabase now on 01304 382211.

 

If you have larger lists of numbers you need to check against the TPS register, use the unique Easycheck list cleaning service. Just download free Easycheck software to your PC and buy low cost credits to check your lists against the TPS, CTPS, and MPS registers, check for gone-aways and bereavements, and even de-dupe multiple lists. And your lists never leave your computer.

 

Visit https://www.selectabase.co.uk/i-have-a-list/easycheck/ or call 01304 382211.

So that’s your new year’s resolution sorted then. And you didn’t even have to go near a gym.

 

 
     

 
     

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