Startupsplus brings a shine to the health and beauty sector

The health and beauty sector sees some of the most business start up activity in the UK - last year over 500 new health and beauty businesses started up each month.

 

Hairdressing was the UK’s second most popular type of new start up business in 2007. Over 1500 hairdressers took the plunge and went into business, which meant at least 4 new hairdressers starting up every day of the year!

 

Not far behind hairdressers, the third most popular type of new business to start was a Beauty Salon/Consultant.

 

And because most health and beauty businesses are small and independently owned it can be a real headache keeping track of who’s moved and who’s just opened up for business.

 

This all explains why the team at Startupsplus now offers a special industry targeted subscription package for health and beauty suppliers. The package features monthly details of new and relocating health and beauty businesses across the UK including:

 

 

Details of these new outlets are provided each month as a data file of valuable sales leads to trade suppliers, wholesalers and distributors of beauty products and retail services.

 

Startupsplus data on new businesses has proved to be valuable for companies looking to grow their customer base because when a business start out, it’s usually more receptive to hearing from new suppliers and is ready to make buying decisions.

 

Also, Startupsplus data gives you a have a great edge because you get tipped off about new and changing businesses, well before your competitors even know they’ve started out.

All this makes the health and beauty package from Startupsplus a great way to promote a wide range of products and services from the health and beauty sector.

Call 01304 382211 now for a FREE count and prices, and speal to a Startupsplus representative about the health and beauty industry subscription.

Experience help & support from Selectabase

The team at Selectabase is dedicated to providing not only the best quality lists, but also top quality advice on your direct marketing.

 

After all, when you work with a medium as measurable as direct marketing, it’s in our interest as well as yours to make sure you get the best possible return on investment from your direct marketing.

 

Here are just some of the ways in which the Selectabase team can help you improve the quality of your direct marketing efforts:

 

 

 

As one of the UK’s leading independent list providers, and active members of the Direct Marketing Association, Selectabase is committed to helping all its customers, no matter how small, to running accurate, successful and ethical direct marketing campaigns.

 

For more information about the difference Selectabase can make to your direct marketing, call now on 01304 382211.

 

 
What are the advantages of direct marketing?

Obviously at Selectabase we think direct marketing is the best thing since the proverbial sliced loaf. But why are we so passionate about it?

 

Well first off, direct marketing is unique because it enables you to engage directly with your audience – whether they are prospects, leads, end users or existing customers.

 

Direct marketing tools like direct mail, telemarketing, mail order, direct response advertising and email marketing can be the next best thing to visiting every one of your leads in person!

 

Then there’s the way direct marketing is so targeted. You can talk directly to individual target markets, which means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market.

 

Direct marketing is flexible too. As well as being used to sell, direct marketing can be used to test new markets and trial new products or customers, reward existing customers, collect information for future campaigns, or segment a customer base.

 

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

 

It’s cost effective too. The cost per acquisition from a direct mail campaign can be significantly less than other marketing methods. Plus, once you’ve acquired a customer, you get all those lovely repeat orders to come.

 

Direct marketing allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum direct marketing proposition.

 

But probably one of the biggest benefits of direct marketing is that it’s so much more measurable than methods like PR or advertising. It’s easy to measure results because you know exactly how many people you contacted in the first place.

 

Convinced? We hope so. And if you want to take your next step into direct marketing, give our team of experts a call. They can advise you on just the right list to suit your budget, market and aims. Call now 0n 01304 382211.

 

Managing your customer data

Managing your in house lists and data properly is good news for everyone.

 

Accurate and up to date lists mean you’re mailings are more likely to reach the intended recipient, which is good for your budget.

 

Your prospects are also less likely to be bombarded with duplicated or inaccurate mailings, which helps maintain a good reputation for your business.

 

And the environment benefits because your business isn’t generating so much wastage.

 

So, if you’re sold on the need to nurture your data, where do you begin?

 

Firstly, carry out an audit of all the different databases which are held in your organisation. Often the same customer details can be held across several databases in different formats. If this is the case consider merging databases into one, or creating frequent data feeds between databases.

 

Then ensure this merged customer information is held in an accessible and accurate form for all those who need to use it. Your existing customer database therefore becomes an essential tool in achieving business growth, and so you should invest effort in making sure your database meets your needs.

 

Then you need to examine the quality of the data that you hold. Data quality can be defined in a number of ways;

 

The good news is that all three factors can be addressed by using external data cleansing and enhancing services.

 

Data cleansing programs like Easycheck from Selectabase can cross check your data against the latest external suppression and cleansing files to ensure accuracy.

 

The same tools can be used on a frequent regular basis to keep data up to date, because some of your customers will inevitably change their contact details on a constant basis.

 

Finally Clean My List can be used to enhance your data, perhaps by adding telephone numbers where they hadn’t previously been obtained, screening data against the Telephone Preference Service register, or profiling your data using geodemographic profiling.

 

Once your data is in good shape, you can commence your customer direct marketing with greater confidence.

 

Download Easycheck cleaning software for FREE from http://www.selectabase.co.uk/i-have-a-list/ or call us now on 01304 382211.