Meet the ‘woof’s’ with Silver Prospects

The grey market, the silver pound and now ‘woofs’ (Well-Off Older Folk) – all these labels refer to the growing number of over 55’s in the UK.

Longer life expectancies and declining birth rates mean that the market for older people is here to stay, and the Silver Prospects marketing database from Selectabase can help you reach this consumer segment with disposable income of £300 billion.

 

So forget what personal perceptions you may have about the value of the grey market – the facts speak for themselves - the grey market is huge and getting bigger:

 

- The market includes 20 million people, holding 80 per

  cent of the UK's wealth.
- The over 50’s market is the UK’s largest growing
  demographic group.
- By 2011 there will be more people over the age of 65
  than under 16.
- By 2020 there will be 30% more people in the UK aged
  over 50.
- In less than 20 years, over-65s will make up half the UK
  adult population.
- Grey income levels are increasing at a higher rate than
  those of adults under 40.

 

The grey market isn’t just of value for financial services and coach holidays either. Today’s over 50’s have far more in common with their kids than their parents. Grey market spending patterns often focus on aspirational and indulgent products (already the over-55s spend more on chocolate per year than children).

 

But evidence shows that you must get your targeting right. The majority of Mailing Preference Subscribers are over 55, probably because they’ve received poorly targeted direct marketing aimed at the grey market as a single entity.

 

In fact the market is just like any other, comprising different segments with different needs. That’s why the Silver Prospects list includes three different consumer segments for you to choose data from;

 

- Money Worth Managing - Older consumers who are the

  financial elite of the country
- Asset Rich Families - Late middle age consumers
  approaching retirement.
- Grey Lifestyles - A large section of the over 65 pensioner
  population.

 

If you’re involved in marketing any of a wide range of consumer products or services, from the practical to the indulgent, then you should take a closer look at the grey market.

 

For more information call the consumer team at Selectabase on 01304 382211.

Build new business from the construction sector

The UK construction industry regularly see’s some of the greatest business start-up activity amongst its related trades and professions.

 

So it’s only natural that Startupsplus, the home of sales leads for new and changing businesses, should launch it’s new Building Business sales lead package to help you reach this important market.

 

In 2007 there were almost 11,000 new businesses started up in the construction sector – and that doesn’t even include companies that changed ownership or moved premises (which are also tracked by Startupsplus).

 

The meant that each month almost 900 new construction businesses and related trades started out each month including builders, plumbers, electricians, tillers, plasterers, joiners, decorators, ground workers, landscapers and bricklayers.

 

Startupsplus data on new businesses has proved to be valuable for companies looking to grow their customer base because when a business start out, it’s usually more receptive to hearing from new suppliers and is ready to make buying decisions.

 

Also, Startupsplus data gives you a have a great edge because you get tipped off about new and changing businesses well before your competitors even know they’ve started out.

 

All this makes the Building Business package from Startupsplus a great way to promote a wide range of products and services for the construction sector including:

- Plant hire
- Skip hire
- Training
- Insurance
- Vehicle hire and leasing
- Recruitment
- Materials
- Tools
- Builders merchants
- Distributors
- Protective clothing
- Scaffolding
- Payroll & Bookkeeping

 

If you provide one of these services to construction trades, then you can subscribe to the Building Business package from Startupsplus for the whole of the UK or just your local area. You’ll then receive a monthly list of your chosen construction industry leads ready for you to follow up.

To subscribe or for further free counts just contact the Startupsplus sales team on 01304 382211 or visit www.startupsplus.co.uk.

Prospa brings sanity to b2b marketing

There’s an old saying that says "Turnover is vanity, but profit is sanity”.

 

The PROSPA list from Selectabase has certainly been proving this old adage correct, with the results it’s been achieving for companies using the list in their b2b marketing campaigns.

 

So what is about the PROSPA database that makes it so different?

Just look around the internet and you’ll find a plethora of marketing lists on offer, claiming to contain details of businesses that are growing.

 

They might sound attractive, and could be a good place to start with your b2b direct marketing, but just how good a qualification is business growth?

 

Many of these lists base their growth on increased turnover, but we all know that’s only half the picture. After all chasing turnover can sometimes be at the expense of business stability.

 

The PROSPA list is different – it only includes details of companies that are experiencing growth (usually from 10 to 1000%) AND which are also making a profit.

 

After all, if you want to build a long term relationship with a new client, to gain extra value and return from your investment in acquisition, it’s good to know your prospects are in a healthier position from the outset.

 

High growth businesses need more staff, more space and more equipment. Therefore Prospa leads are a great source of new business for suppliers of recruitment, finances, IT, marketing and much more.

 

The PROSPA database contains over 23,000 UK companies, that have all shown high growth and profits. Leads are obtained from the latest Companies House data and carefully screened to ensure the best possible accuracy.

 

PROSPA leads are available to buy from just 42p each, fully screened and with valuable additional information including financial year end, and number of employees. For free counts call the b2b team at Selectabase now on 01304 382211.

 

Don’t be duped into overlooking deduping

It’s all too easy for duplicate records to creep into your database.

 

Dupes can be caused by human error when inputting records, by customers or staff. Multiple records for the same prospect or customer can often be added to a database over time, instead of the original customer record being found and updated each time.

 

With so many potential contact points between your business and your market, duplicate records can also occur in different channels and sources such as telephone enquiries, postal orders, exhibition visitors, online sales, rented or shared lists and more.

 

This leads to another very common area for duplication to occur, between your different databases for live customers and for leads or enquiries. When a lead moves to being a customer, their details can often remain registered as a prospect as well.

 

So why are duplicate records such a potential headache for your business?

 

- Duplicate records equal wastage. Mail any list without checking for dupes and you’ll be wasting mailshots, and using up valuable marketing budget unnecessarily. Plus it’s bad for the environment, and damages the reputation of direct marketing - so basically, don’t do it!

- Mail a list of leads and prospects with a killer offer, and you might find that your existing customers aren’t best pleased to receive your offer as well, just because you didn’t dedupe your prospect and customer lists.

 

- Sending multiple message of any type – mailings, phone calls or emails – does not make your business look good. If you don’t want to be labelled as unprofessional, or a spammer, then dedupe your lists before you send.

And with simple solutions like Easycheck around there really is no excuse for not deduping.

 

Easycheck is an easy to use free software tool from Selectabase which lets you dedupe different lists against each other, using sophisticated levels of record matching.

 

Simply buy low cost credits for the volume of lists you want to dedupe, plus you can also screen your valuable data against the latest suppression files such as the Telephone Preference Service, Mailing Preference Service, Gone-aways, and Bereavement registers.

 

Download Easycheck software for free now from https://www.selectabase.co.uk/i-have-a-list/easycheck/ and don’t forget to use the special voucher you’ve received with this email.