Startupsplus subscribers tell all

A recent review of feedback from subscribers to Startupsplus, the monthly b2b sales lead service, has revealed some of the amazing results that customers have been achieving.

 

Many comments concerned the quality of the monthly leads and the efficient service provided. For example, a Financial Adviser in the South West told us that “we have always found the data provided to be of an excellent standard with minimal errors. The service is excellent with extremely fast delivery of data to us.”

 

A tax adviser based in Kent added that “the data received has been excellent. In fact Selectabase is our second biggest source of clients, because the data is well targeted.”

 

Some new subscribers were understandably cautious but were soon converted. One subscriber in Edinburgh said that “I was cynical about Startupsplus until I got my first list via email; my first call led to a contract which paid for my annual subscription twice over! Leads were genuine and friendly people… what a relief!”

 

Some Startupsplus subscribers use their monthly list of leads as the basis for a mailing; “We send them all an introductory letter and we get an average 10-15% response from this!” said a Business Link manager who uses Startupsplus data.

 

Other Startupsplus subscribers prefer to hit the phones straight away when their monthly leads arrive (safe in the knowledge that all data is screened against Telephone Preference Service register).

 

“Our telesales team have converted an average of 10% of clients on list to appointments.  This has resulted in many thousands of pounds of commission from each list, making the method of lead generation very cost effective and fruitful” said a consultancy firm in Buckinghamshire.

 

Whichever method is used, Startupsplus subscribers find that their return on investment is always strong; "Every £600 spent generates approximately £3000!" said a Financial Adviser based in Cumbria who has been using Startupsplus data for five years.

 

A firm of web designers in Hertford described the service as “the most effective marketing tool we have used over the last two years. The business generated far outweighs the expenditure, which in itself is comparatively cheap when compared to other marketing opportunities.”

 

A financial adviser in Aberdeen found that when using Startupsplus, “returns on my investment were usually about 2.5 to 3 times my expenditure.”

 

In some cases Startupsplus sales leads have even been responsible for completely transforming the subscribers business.

 

For example a tax adviser in Cheshire told us that since using Startupsplus data from Selectabase “my business has grown successfully and 25% of new clients in the last 3 years have come as a direct result of Selectabase information."

 

Another tax adviser, this time in Buckinghamshire, has also enjoyed great success with Startupsplus data which has “proved to be my best source of new clients providing me with 30% of my new clients over the past year.”

If you’d like to share in some of this success then contact the Startupsplus team now on 01304 382211 or visit www.selectabase.co.uk/startupsplus for a free count of leads in your area.

Target the reliably wealthy with Property Tycoons

With recent economic instability in mind, it makes sense to talk directly to those affluent consumers who are sitting the safest on solid assets.

 

Direct marketing can be a costly business, so there’s no point in wasting your energies (and your budget) in communicating with consumers who don’t have the financial stability to ensure they are interested in purchasing your product or service.

 

Property Tycoons is a unique consumer database from Selectabase which contains details of affluent consumers whose wealth is built on tangible assets such as property investments or their own business.

 

Typically, Property Tycoons consumers are more mature consumers in their forties or fifties, often with grown up families.

This asset rich consumer lifestyle group represents a strong market for a wide range of products and services - Property Tycoons are affluent, keen Internet users, and enjoy an active outdoor lifestyle.

 

This makes them an ideal market for mailings promoting holidays, travel, investments, financial services, leisure, automotive, technology and home improvements.

 

Plus of course Property Tycoons have a known background in property investment, making them ideal prospects for further property offers.

 

You can rent data from the Property Tycoons database to use in a consumer direct marketing campaigns, for mailings, and for telemarketing. You can make list selections based on location, age and lifestyle, and all Property Tycoons data is carefully screened against the latest suppression files before it’s delivered to you in the format you require.

 

And if the Property Tycoons list is of interest, you should also take a look at some of our other market leading consumer databases:

 

 

 

Simply call 01304 382211 or email sales@selectabase.co.uk to speak to a B2C representative, and let us deliver a winning marketing data solution for your next consumer direct marketing campaign.

 
Silver Prospects extends an invitation to grow your business

The financial services sector has been using the Silver Prospects database from Selectabase in unique way, and has achieved some impressive results.

 

Silver Prospects is a specialist B2C database of older consumers - affluent over fifties with time on their hands and cash to spend.

 

Financial advisers and providers, tax and Investment specialists have been using lists from the Silver Prospects database to invite mature consumers to financial advice seminars in their local area.

 

Affluent older consumers are firstly selected using the range of lifestyle profiles built in to the Silver Prospects database, then targeted on a regional basis using their postcode.

Selectabase then screen this list against all the latest suppression files such as the Mailing Preference Service and Telephone Preference Service, and deliver the list to a financial adviser in their chosen format.

 

The IFA or provider then typically mails the consumers on the list with an invitation to a financial planning seminar on a topic specifically related to their interests such as Inheritance Tax, Wealth Management, Life Assurance, Investments and so on.

Impressive response rates can be achieved, often because consumers are grateful for an opportunity to receive specialist advice without having a representative visit them at home, whilst financial advisers and providers get to meet whole groups of motivated potential customers face to face.

 

For example, a Financial Services adviser in Devon recently used Silver Prospects data to invite consumers to an Inheritance Tax seminar. They reported that “from a list of approximately 2,700 names we had 120 high net worth attendees.  This represented a response rate of more than 4.4%, at least double what we had hoped to get”.

 

An adviser based in London representing a nationally known financial services provider had a good response to the seminar, and an even better follow up – “there were 85 attendees, and in the first week I have had 5 meetings and I am confident that over time I will gain some excellent clients from this list.”

 

More IFA’s also claim a positive return on investment from promoting their financial advice seminars using Silver Prospects data, with one saying that "following the use of Silver Prospects leads we have noticed a significant increase in the number of return enquiries” and the other adding that Silver Prospects has “provided a return of 20 times capital expenditure!”

The Silver Prospects database contains almost 3.5 million names and addresses of older consumers, which can be selected by location, age, and a range of lifestyle profiles. Just call 01304 382211 for a free count based on your requirements.

 

Don’t Send Data Away for Cleaning – Do it from Your Desk!

Your business databases are precious.

They contain everything you know about your customers, leads and prospects.

So it’s understandable that many businesses are a little reluctant to part with their data and send it off for cleaning.

But you can’t sit back and hope that you’ll get away without cleaning your data.

The UK’s Direct Marketing Association reports that approximately 13% of the UK population move house each year and 45% of the UK population believe that a mis-spelt name or address is an indication of ‘junk mail’.

 

And that’s not even considering the number of businesses that relocate, growing numbers of consumers and businesses registering with the Telephone Preference Service or Mailing Preference Service, plus the people who sadly pass away each year. How many of them are on your lists?

 

And of course remember your legal obligations as a Data Controller to maintain personal data under the Data Protection Act.

 

The problem is that most of us don’t have a fully operational list cleaning bureau set up in house, just to the right of the coffee machine!

 

But worry no more, because Easycheck from Selectabase does exactly what it says – provides an easy way to check your data without having to part with your list.

 

There are just a few simple steps to getting shiny clean data:

1. Simply download the free Easycheck software from the Selectabase website onto your PC.
3. Open your list and choose what you’d like to clean it for (TPS, MPS, and so on).
5. Buy some low cost Easycheck credits from Selectabase, based on how many records you want to clean.
7. Easycheck checks your list on your PC against the very latest suppression files and shows you the results in a simple spreadsheet.
9. That’s it! Job done.

 

Think of it like pay as you go for data cleansing - quick, easy and affordable.

 

And if you’re a new Easycheck customer you can even get £10 off your first order of credits using the offer in this months Selectabase email newsletter. Just call 01304 382211 or visit www.selectabase.co.uk/i-have-a-list/ to get started.