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Common Direct Mail Marketing Mistakes

Posted on 26th April 2022 in Articles

Direct mail marketing remains one of the most successful advertising mediums for businesses of all sizes. To ensure the greatest success and profitability of your campaigns, read our guide to avoid some of the common mistakes.

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How to Use Direct Mail in B2B Marketing

Posted on 16th March 2022 in Articles

Using direct mail in business-to-business marketing can pay dividends by creating an effective campaign with measurable goals. Often described as every business’s “secret weapon”, direct mail is more than holding its own in the digital age by earning a higher open and response rate.

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From Junk Mail to a Potential Sale

Posted on 15th February 2022 in Articles

One of any business’s biggest challenges when it comes to direct mail advertising is making sure your marketing material isn’t perceived as junk!

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Likely Direct Mail Trends for 2022

Posted on 21st January 2022 in Misc

Direct mail is still an incredibly useful marketing method in 2022. Despite the recent innovation of digital marketing, it is holding its own against online competition. In fact, studies reveal more than 73% of consumers prefer direct mail over other marketing channels.

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Who Invented the Christmas Card?

Posted on 16th December 2021 in Misc

The history of sending Christmas cards dates back to the early 17th century, when a prominent German physician, Michael Maier, sent festive greetings to King James I of England.

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