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When you’re a business, building customer loyalty is important at the best of times. Now, in the throes of the Covid-19 pandemic, it has never been more vital to build a loyal customer base to support you through these challenging times.

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Direct mail marketing is helping businesses during the Covid-19 pandemic by combating the “online fatigue” linked to digital marketing – this term describes how people feel when they are continually bombarded with digital messages and marketing material.

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Did you know a Royal Mail post box stands within half-a-mile of more than 98% of the UK population? There are around 115,500 pillar boxes scattered across the UK, including freestanding ones and those attached to walls and lampposts.

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As the hospitality sector begins to gather pace after the enforced COVID-19 lockdown, business owners all over the UK will be looking for ways to get back on track. One significant means of boosting trade is through the use of business data. Increasingly, hospitality establishments are falling by the wayside due to a few key factors – including poor management and sub-standard or non-existent marketing and advertising strategies.

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During these challenging times, businesses need all the help they can get to grow and prosper – consumer marketing data will help you to improve nearly every aspect of your organisation.

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