Finding new golf club members can be challenging – particularly when you want to attract the right type of member from the local area rather than simply advertising to everyone.
One golf club recently approached Selectabase looking for a more targeted way to promote its new membership opportunities.
Rather than relying entirely on social media, online advertising or hoping prospective members happened to find the club through Google, we helped them take their message directly into the homes of the people they wanted to reach.
Targeting Affluent Over-50s Living Locally
The club wanted to reach people who were more likely to have the time, disposable income and interest required to consider joining a golf club.
Using our UK consumer data, Selectabase created a targeted mailing audience based around the golf club’s local catchment area.
The selection focused on:
- People aged 50+
- Homeowners
- Households within the club’s chosen local area
- More affluent consumer groups
Rather than sending thousands of letters indiscriminately, the campaign was designed to concentrate the club’s marketing budget on households that closely matched the profile of its ideal prospective members.
A Direct Mail Campaign Designed to Get Noticed
Selectabase then handled the printing, fulfilment and postage of the campaign.
The mailing promoted the golf club’s membership opportunities and encouraged local residents to find out more, visit the club or register their interest.
Physical mail can work particularly well for golf club membership marketing because it reaches potential members inside their homes – including people who may never see a Facebook advert, search for a golf club online or follow the club on social media.
It also gives clubs the opportunity to showcase their course, facilities, membership benefits and current offers in a much more tangible way.
Looking for New Golf Club Members?
If your golf club is looking for ways to attract new members, Selectabase can help you identify and contact suitable households surrounding your course.
We can target potential members using criteria including location, age, home ownership and affluence, before printing and posting the complete campaign on your behalf.
Whether you’re promoting:
- New golf club memberships
- Membership waiting lists
- Open days
- Golf society packages
- Senior memberships
- Corporate events / meeting space
- Trial memberships
- Clubhouse events / Christmas or Birthday parties
Selectabase can manage the targeted mailing data, printing, envelopes, fulfilment and postage under one roof. With costs starting from as low as just 59p+VAT per mailing (based on qualifying volumes and mailing specs / audience criteria) a single new member very often covers the cost of an entire campaign!
Want to know how many potential new members live near your golf club?
Send us your golf club’s postcode and tell us roughly how far you would like to target – for example 5, 10 or 20 miles.
We can run a count of the audience available and show you how a targeted direct mail campaign could work for your club.
Call Selectabase on 01304 383838 or contact us today to discuss your next golf club membership campaign. [email protected]
You can also submit your query and find our more here – https://www.selectabase.co.uk/services/create-and-post/
