After almost 35 years in the lists and data industry, Electric Marketing has announced that it is winding down its business this summer.
For a company to operate successfully in the UK data industry for that length of time is a considerable achievement, and Electric Marketing will undoubtedly have built many long-standing relationships with businesses that have relied on its data over the years.
For those customers, the announcement may also mean starting the process of finding a new UK business data provider for future campaigns.
At Selectabase, we understand that changing a trusted supplier is not always something businesses want to do.
We have been working in the UK direct marketing and data industry since 1995 ourselves, so we know how important consistency, data quality, compliance and – perhaps most importantly – having people you can actually speak to are when choosing a data partner.
If you are an Electric Marketing customer considering your options, we would be very happy to have a conversation.
An Established UK Business Data Provider
Selectabase has been providing targeted marketing data to UK businesses for more than 30 years.
Today, our business data is primarily powered by Experian BusinessView, giving our clients access to a comprehensive UK business database that is refreshed monthly.
Depending on your campaign, we can help you identify prospects using criteria such as:
- Industry and business type
- Geographic location and postcode
- Employee numbers
- Company turnover
- Age of business
- Legal status
- Head office or branch locations
- Telephone numbers
- B2B email addresses and contact information where available
More details can be found within our free list building tool – Prospect Download Business
You do not need to know exactly which filters you require.
Tell us the types of businesses you are trying to reach and what you are hoping to achieve, and our team can help you understand the options available.
Moving From Electric Marketing to a New Data Provider
If you have worked with Electric Marketing for many years, you may already have particular list selections or targeting criteria that you use regularly.
There is no need to start from scratch.
If you can tell us the type of data you previously purchased – or provide an example of the criteria you normally use – we can look at how closely we can replicate that audience using the data available through Selectabase.
We can also run counts before you order, so you can understand the size of the potential audience before making any decisions.
Where appropriate, we can provide a sample of the available data too.
Business Mailing Lists, Email Data and Telephone Data
Different businesses use prospect data in different ways.
Some of our clients primarily need business mailing lists for direct mail.
Others use B2B email addresses for email marketing, telephone numbers for sales teams, or a combination of several channels.
Selectabase can provide targeted business data to support:
- Direct mail campaigns
- B2B email marketing
- Telemarketing
- Sales prospecting
- New business development
- CRM and prospect database development
Our team can also help you consider how your targeting could be refined rather than simply replacing an old list like-for-like.
Sometimes changing provider is an opportunity to look again at the sectors, business sizes or geographic areas that represent your best potential customers.
UK GDPR-Compliant Marketing Data
Data compliance should also be an important consideration when selecting any new marketing data provider.
Selectabase is registered with the Information Commissioner’s Office and is a member of the Data & Marketing Association.
We take data protection seriously and can explain the appropriate use of business data across postal, telephone and B2B email marketing.
Our team is always happy to answer questions about where the data has come from, how frequently it is updated and how it can be used.
More Than a Data Provider
There is another option available to businesses purchasing data for postal campaigns.
Selectabase is both a marketing data provider and UK mailing house.
That means we can supply your targeted audience and also manage the physical mailing itself, including printing, personalisation, fulfilment and postage.
For clients running direct mail campaigns, keeping the data and mailing production together can make the process considerably easier.
You can simply tell us:
Who are you trying to reach, and what would you like to send them?
We can help with the rest.
Looking for an Alternative Business Data Supplier?
Electric Marketing has been part of the UK data industry for almost 35 years, and its departure will naturally leave some customers looking for a new supplier.
If that includes your business, there is no pressure to place an order with us.
We would simply be happy to discuss what you currently purchase, show you what is available through Selectabase and provide a free data count or sample where appropriate.
Selectabase has been trading since 1995, and our experienced team supports businesses with everything from small, highly targeted prospect lists through to large national data and direct mail campaigns.
If you would like to discuss your requirements, call us on 01304 383838 or get in touch with the Selectabase team.
We’d be very happy to help make the transition to a new data provider as straightforward as possible.
