The Importance of Mailing your Website Enquiries and Customers

Posted on 1st April 2015 in Articles, Marketing Help

Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?

Sending a mailing to enquiries received through your website or your online customers can be a great way to get their attention…

  • A well produced mailing piece is more tangible than an email and more likely to get through increasingly cluttered inboxes.
  • A mailing is a more secure way to send out exclusive offers or promotions, without them being forwarded by email to numerous non-customers.
  • A mailing say’s more about your business than an email; it say’s you have more of as physical presence and can help you stand out from your purely online competitors.
  • Customers will see you actually value their business and have taken the time to mail them.

The technique works equally well for B2B or B2C websites, and can be used to target both enquiries and existing customers.

Why not give Create & Post a try? Our online hybrid mail service will set up your mailing for you then print and send a professional looking letter to your target audience at low cost.